Sears 2010 Annual Report Download - page 16

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Stock Performance Graph
Comparison of Five-Year Cumulative Stockholder Return
The following graph compares the cumulative total return to stockholders on Holdings’ common stock from
January 27, 2006 through January 28, 2011, the last trading day before the end of our 2010 year, with the return
on the S&P 500 Stock Index, the S&P 500 Retailing Index and the S&P 500 Department Stores Index for the
same period. The graph assumes an initial investment of $100 on January 27, 2006 in each of our common stock,
the S&P 500 Stock Index, the S&P Retailing Index and the S&P 500 Department Stores Index.
The S&P 500 Retailing Index consists of companies included in the S&P 500 Stock Index in the broadly
defined retail sector, which includes competing retailers of softlines (apparel and domestics) and hardlines
(appliances, electronics and home improvement products), as well as food and drug retailers. The S&P 500
Department Stores Index consists primarily of department stores that compete with our full-line stores.
1/29/10
$160.00
1/27/06 2/2/07 2/1/08 1/30/09 1/28/11
$140.00
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
Sears Holdings
S&P 500 Index
S&P 500 Retailing Index
S&P 500 Department Stores Index
Jan. 27,
2006
Feb. 2,
2007
Feb. 1,
2008
Jan. 30,
2009
Jan. 29,
2010
Jan. 28,
2011
Sears Holdings .............................. $100.00 $143.79 $ 87.92 $33.22 $75.72 $ 61.76
S&P 500 Stock Index ........................ $100.00 $115.03 $112.92 $68.46 $91.15 $110.53
S&P 500 Retailing Index ...................... $100.00 $115.11 $ 93.95 $58.51 $91.01 $115.96
S&P 500 Department Stores Index .............. $100.00 $143.82 $ 91.83 $43.37 $72.51 $ 83.16
16