Rosetta Stone 2009 Annual Report Download - page 14

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Table of Contents
We have also created proprietary content development tools that allow our curriculum specialists to write, edit, manage and publish our course materials.
These tools allow authors, translators, voicers, photographers and editors to work efficiently and cooperatively across multiple locations.
Content and Curriculum
The foundation of Dynamic Immersion is our proprietary content, consisting of a total of more than 25,000 individual photographic images and more
than 400,000 professionally recorded sound files. Each Version 3 language contains approximately 10,000 individual photographic images and 15,000
professionally recorded sound files. We believe these photographic images and recorded sound files are a competitive strength, as we have created many of
the pictures and all of the sound files ourselves. We believe that our images and their juxtaposition convey a universal meaning, which makes it possible for
us to broadly deploy the same images across multiple languages. In addition, we have developed a sophisticated method for sequencing the images, which is
designed to build a rich curriculum that incrementally teaches the user the most important and relevant language skills necessary to achieve fluency. We
believe that our sequence of images is as effective for someone learning Arabic or Mandarin Chinese as it is for someone learning Spanish or English. To
supplement our core content, we incorporate specific nuances for each language, such as dual forms for parts of speech in Arabic. Our ability to tailor our
content also enables us to develop customized versions of our language learning solutions to address the specific needs of various industries. For example, we
created a customized version of our Arabic learning solution for the U.S. Army, which includes military-specific content, such as vocabulary, images and
curriculum sequencing. In the future, we may develop customized versions for other industries, such as healthcare, business, real estate and retail.
In addition to visual learning experiences, our Version 3 solutions incorporate an integrated speech program utilizing our voice recognition application,
which works in languages that are traditionally not supported by general-purpose speech recognition software. As an integral component of the program, this
voice recognition feature works with our learners to promote the appropriate pronunciation of the words and concepts included in the lesson.
Throughout the curriculum sequence, our program combines the introduction of new concepts, practice of recent material and production of key phrases.
As learners progress along our curriculum, they transition from seeing and recognizing to speaking as our program prompts them to pronounce the words they
are being taught. Our solution covers all aspects necessary for fluency within a completely immersive environment without requiring translation or
explanation, including alphabet, vocabulary, intuitive grammar, reading, writing, listening, pronunciation and conversation. While rigorous and complete, the
curriculum is designed to remain flexible, allowing learners to alter their individual pace and focus of instruction to meet their particular goals and abilities.
The language content for our respective courses is organized into up to five levels of proficiency, with each level providing approximately 40 hours of
instruction and containing multiple units, lessons and activities.
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