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PART II
Consolidated Operating Results
Revenues
(Dollars in millions) Fiscal 2013 Fiscal 2012
FY13 vs. FY12
% Change
FY13 vs. FY12
% Change
Excluding
Currency
Changes(2) Fiscal 2011
FY12 vs. FY11
% Change
FY12 vs. FY11
% Change
Excluding
Currency
Changes(2)
NIKE, Inc. Revenues (1):
NIKE Brand Revenues by:
Footwear $ 14,539 $ 13,428 8% 11% $ 11,519 17% 15%
Apparel 6,820 6,336 8% 10% 5,516 15% 13%
Equipment 1,405 1,204 17% 20% 1,022 18% 16%
Global Brand Divisions 117 111 5% 8% 96 16% 13%
Total NIKE Brand 22,881 21,079 9% 11% 18,153 16% 15%
Other Businesses 2,500 2,298 9% 9% 2,041 13% 12%
Corporate(3) (68) (46) — — (77) — —
TOTAL NIKE, INC. REVENUES $ 25,313 $ 23,331 8% 11% $ 20,117 16% 15%
Supplemental NIKE Brand
Revenues Details:
NIKE Brand Revenues by:
Sales to Wholesale Customers $ 18,438 $ 17,438 6% 8% $ 15,181 15% 14%
Sales Direct to Consumer 4,326 3,530 23% 24% 2,876 23% 21%
Global Brand Divisions 117 111 5% 8% 96 16% 13%
TOTAL NIKE BRAND REVENUES $ 22,881 $ 21,079 9% 11% $ 18,153 16% 15%
NIKE Brand Revenues on a
Wholesale Equivalent Basis:(4)
Sales to Wholesale Customers $ 18,438 $ 17,438 6% 8% $ 15,181 15% 14%
Sales from our Wholesale
Operations to Direct to Consumer
Operations 2,450 1,986 23% 25% 1,603 24% 22%
NIKE BRAND WHOLESALE
EQUIVALENT REVENUES $ 20,888 $ 19,424 8% 10% $ 16,784 16% 14%
NIKE Brand Wholesale
Equivalent Revenues by
Category:(4)
Running $ 4,274 $ 3,696 16% 18% $ 2,789 33% 31%
Basketball 2,627 2,169 21% 22% 1,863 16% 16%
Football (Soccer) 1,931 1,862 4% 9% 1,667 12% 10%
Men’s Training 2,380 2,064 15% 17% 1,752 18% 17%
Women’s Training 1,067 1,011 6% 8% 840 20% 19%
Action Sports 495 497 0% 2% 446 11% 2%
Sportswear 5,637 5,741 -2% 1% 5,293 8% 7%
Others(5) 2,477 2,384 4% 6% 2,134 12% 11%
TOTAL NIKE BRAND
WHOLESALE EQUIVALENT
REVENUES $ 20,888 $ 19,424 8% 10% $ 16,784 16% 14%
(1) Certain prior year amounts have been reclassified to conform to fiscal 2013 presentation.
(2) Results have been restated using actual exchange rates in use during the comparative period to enhance the visibility of the underlying business trends by excluding the impact of
translation arising from foreign currency exchange rate fluctuations.
(3) Corporate revenues primarily consist of intercompany revenue eliminations and foreign currency revenue-related hedge gains and losses generated by entities within the NIKE Brand
geographic operating segments and certain Other Businesses through our centrally managed foreign exchange risk management program.
(4) References to NIKE Brand wholesale equivalent revenues are intended to provide context as to the total size of our NIKE Brand market footprint if we had no Direct to Consumer
operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from our wholesale operations to our Direct to Consumer
operations which are charged at prices that are comparable to prices charged to external wholesale customers.
(5) Others include all other categories and certain adjustments that are not allocated at the category level.
NIKE, INC. 2013 Annual Report and Notice of Annual Meeting 67
FORM 10-K