Metro PCS 2010 Annual Report Download - page 17

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7
xOur Densely Populated Markets. The aggregate population density in and around the metropolitan areas
we currently serve over our networks is substantially higher than the national average. We believe the
high relative population density of the metropolitan areas our networks serve results in increased
efficiencies in network deployment, operations and product distribution.
xOur Cost Leadership Position. We believe we have one of the lowest costs of any of the providers of
wireless broadband mobile services in the United States, which allows us to offer our services
predominately on a flat-rate unlimited basis at affordable prices while maintaining cash profits per
subscriber as a percentage of revenue per subscriber that we believe are among the highest in the
wireless broadband mobile services industry. We currently are the fifth largest facilities-based wireless
broadband mobile services provider in the United States measured by number of subscribers served, and
we have, and we believe we will continue to enjoy, economies of scale as we continue to increase the
number of subscribers we serve.
xOur Spectrum Portfolio. As of December 31, 2010, we hold licenses for wireless spectrum covering a
population of approximately 142 million people in and around many of the largest metropolitan areas in
the United States.
xOur Advanced Networks. We utilize CDMA and 4G LTE networks that are designed to provide the
capacity necessary to satisfy the usage requirements of our customers. We believe CDMA and 4G LTE
technology provides us with substantially more voice and data capacity per MHz of spectrum than other
commonly deployed wireless broadband mobile technologies.
Business Strategy
We believe the following components of our business strategy provide a foundation for our continued growth:
xTarget underserved customer segments in our markets. We target a mass market that we believe has
been largely underserved historically by traditional wireless broadband mobile carriers. Our recent
customer surveys indicate that over 60% of our customers use our service as their primary phone service
and that only 36% of our customers say they have a landline telephone in addition to their MetroPCS
phone, which we believe is evidence that our services are gaining acceptance as a substitute for landline
service.
xOffer predictable, affordable and flexible service plans. We plan to continue to focus on increasing the
value provided to our subscribers by offering predictable, affordable and flexible service plans. In
January 2010, we introduced a new family of unlimited service plans that include all applicable taxes
and regulatory fees for a flat rate. In January 2011, we introduced new 4G LTE service plans that allow
subscribers to enjoy voice, text and web access services at fixed monthly rates starting as low as $40 per
month.
xRemain one of the lowest cost wireless service providers in the United States. We plan to continue to
focus on controlling our costs to allow us to remain one of the lowest cost providers of wireless
broadband mobile services in the United States.
xExpand our markets. We plan to continue to focus on expanding in and around the metropolitan areas
we currently serve, which may require us to acquire or gain access to additional spectrum or enter into or
expand our roaming arrangements with other wireless carriers beyond those in which our customers
currently can receive service. We also may in the future pursue means, other than purchasing or leasing
spectrum, to expand into new metropolitan areas.
xContinue to invest in our networks. We plan to continue to make significant capital improvements to
our network in order to offer our subscribers competitive and technologically-advanced services,
including enhanced data services, location based services and digital technology as they become
increasingly available. We introduced the first commercial 4G LTE service in the United States in our
Las Vegas and Dallas/Fort Worth metropolitan areas in September 2010 and subsequently have launched
commercial 4G LTE service in certain additional metropolitan areas we already served with our CDMA
network.