LensCrafters 2011 Annual Report Download - page 46

46 ANNUAL REVIEW 2011
GMO
Luxottica purchased the GMO brand as part of its acquisition of Multiopticas Internac-
ional, a company that owned over 480 eyewear stores operating under the Opticas GMO,
Econopticas and Sun Planet retail brands. Multiopticas is present in Latin America as fol-
lows: 224 stores in Chile, 145 stores in Peru, 44 stores in Ecuador and 70 stores in Colombia.
EYEMED VISION CARE
EyeMed Vision Care is one of the largest managed vision care operators in the United
States servicing over 28.5 million members in large- and medium-sized companies and
government entities and through insurance companies. EyeMed has a network of over
24,000 locations, including opticians, ophthalmologists, optometrists and chains operated
by Luxottica. EyeMed seeks to offer quality, choice, value and service excellence -- all
priority concerns for employers shopping for vision care programs, especially for large
groups. Customers using such services benefit from the quality of the products and the
wide reach of the distribution network, enjoying a broad range of choices among the nu-
merous stores in the Group’s chains and independent optical retailers.
LENS LABORATORIES
Together with LensCrafters’ approximately 900 in-store labs, Luxottica operates five cen-
tral lens surfacing/finishing labs in North America. Combining a broad presence in the
market with the capacity for handling lens surfacing/finishing reduces the time and cost of
lens-finishing work and improves quality of service. All the labs use highly advanced tech-
nologies to meet growing demand.
The cornerstone of this major production area is the laboratory located in Columbus,
Ohio. Investments in technology as well as Digital Surfacing Technology, have resulted in
a major increase in this plant’s production capacity.
The five central laboratories serve all the Pearle Vision stores, the Licensed Brand stores,
LensCrafters and a number of franchises. The labs in LensCrafters stores have been up-
graded to allow Sears Optical and Pearle Vision stores (including those under Pearle Vision
franchise) to handle peak demand.
In addition, the Group operates Oakley optical lens laboratories in the United States, Ire-
land and Japan. These labs provide Oakley prescription lenses to the North and South
American, European and Asian markets, respectively, enabling them to achieve expedi-
tious delivery, better quality control and higher optical standards.
Most of the Australian laboratory needs are provided by the Eyebiz Laboratory, which be-
came a joint venture between Luxottica and Essilor International in February 2010.