LensCrafters 2011 Annual Report Download - page 19

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VERTICAL INTEGRATION
BRAND PORTFOLIO MANAGEMENT
DESIGN AND TECHNOLOGICAL INNOVATION
MARKET EXPANSION
FINANCIAL DISCIPLINE
LUXOTTICANS
Luxottica produces and distributes sun and prescription eyewear of high technical and
stylistic quality with the goal of improving the well-being and satisfaction of its customers
while simultaneously creating value for its employees and the communities in which the
Group operates.
Every collection and every pair of glasses is the result of an ongoing process of research
and development aiming to anticipate and interpret the needs, desires and aspirations
of consumers all over the world. The achievement of high standards of quality reflects the
Group’s strong technical and manufacturing know-how – the fruit of
– and its constant commitment to technological innovation, style and design and the
study of changing lifestyles and interpretation of fashion trends.
Quality and customer satisfaction are also the objectives of the wholesale and retail dis-
tribution networks. These structures are organized to offer high quality after-sales service
that is consistent but not standardized, being specially tailored to specific local needs.
Manufacturing excellence and a focus on service are just two of the strengths that Lux-
ottica leverages to achieve its main corporate objectives, of customer satisfaction, the
well-being of its employees and economic and social development in locales where the
Group operates.
The Company’s long-term strategy is to continue to expand in the eyecare and eyewear
sector by growing its various businesses, whether through acquisitions or organically, pri-
marily by focusing on the drivers discussed hereafter.
2.2 Mission฀and฀strategy
over 50฀years฀of฀experience฀