LensCrafters 2011 Annual Report Download - page 31

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2.6 Brand฀portfolio
HOUSE BRANDS
LICENSED BRANDS
and in continual evolution, with major global brands backed by leading brands both at
a regional level and in particular segments and niche markets. The portfolio is balanced
between house and license brands, combining the stability of the former with the prestige
of the latter.
The presence of Ray-Ban,฀one฀of฀the฀world’s฀best-selling฀brands฀
of sun and prescription eyewear, and Oakley, a leader in the sport and performance cat-
egory, gives the portfolio a strong base, complemented by Persol and Oliver Peoples in
the high-end of the market, Arnette and REVO in the sports market, and Vogue in the
fashion market.
Alongside the house brands, the portfolio has over฀20฀license฀designer฀brands,
including some well known and prestigious names in the global fashion and luxury indus-
tries. With its manufacturing know-how, capillary distribution and direct retail operations
supported by targeted advertising and experience in international markets, Luxottica’s
goal is to be the ideal partner for fashion houses and stylists seeking to translate their
style and values into successful premium quality eyewear collections. Luxottica differenti-
ates each designer’s offering, as much as possible, segmenting it by type of customer and
geographical market, to produce a broad range of models capable of satisfying diverse
tastes and tendencies and to respond to the demands and characteristics of widely differ-
ing markets.
At the end of 2011, the Company announced that a letter of intent had been signed with
the Armani group, a global leader in the fashion and luxury goods industries. The letter is
preliminary to an exclusive ten year license agreement for the design, manufacturing and
global distribution of sun and prescription eyewear under the Giorgio Armani, Emporio
Armani and A/X brands, beginning January 2013.
In January 2012, Coach eyewear collections commenced distribution through Coach stores
across the world, in select department stores primarily in North America, Japan, China and
East Asia as well as through select travel retail locations, independent optical locations and
Luxottica’s retail chains.
฀ ฀ Luxottica’s฀brand฀portfolio
is฀one฀of฀the฀largest฀in฀the฀industry