LensCrafters 2011 Annual Report Download - page 35

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352.6 BRAND PORTFOLIO
lies in its contrasting yet
complementary features.
The eyewear collection,
under license since
2006, is characterized
by glamorous,
unconventional shapes,
prestigious materials and
sumptuous detailing.
D&G
D&G is an eclectic and
contemporary brand,
the expression of the
metropolitan culture.
The eyewear collection
has been under
license since 2006
and emphasizes the
spirit of the brand
through innovative and
cosmopolitan shapes and
details.
DONNA KARAN
Under license since 2005,
this product line reflects
the design sensibility and
spirit of the Donna Karan
collection. Designed “for
a woman by a woman”
to offer sophisticated
styling, sensuality and
comfort in a modern way
with identifiable detailing
and quality workmanship.
DKNY
DKNY is easy-to-wear
fashion with an urban
mindset, the energy
of New York City and
its street-smart look.
DKNY eyewear caters to
modern, urban, fashion-
conscious women and
men addressing a broad
range of lifestyle needs,
from work to weekend,
jeans to evening. The
license was entered in
2005.
FOX
Fox Eyewear collections
are the result of a multi-
year licensing agreement
with Fox Head, Inc.,
a leading motocross
and action sport brand
based in California. Fox
eyewear and ski goggles
have been on the market
for over six years and
it is currently the only
brand other than Oakley
to use High Definition
Optics® (HDO®)
technology. Fox Eyewear
joined Luxottica’s brand
portfolio at the end of
2007.
MIU MIU
Under license since
2003, Miu Miu is Miuccia
Prada’s other soul:
a brand with a very
strong and autonomous
identity, characterized
by an avant-garde,
sensual, sometimes
provocative, style
aimed at a trendsetting
woman with a strong and
independent personality.
PAUL SMITH
SPECTACLES
Licensed by Luxottica
in 2007, the Paul Smith
Spectacles brand,
launched in 1994,
includes prescription and
sun eyewear featuring
the whimsical yet classic
designs and attention
to detail that are
synonymous with one of
Britain’s leading fashion
designers.