LensCrafters 2011 Annual Report Download - page 32

32 ANNUAL REVIEW 2011
RAY-BAN
Style, tradition and
freedom of expression
are the key values
underpinning the
philosophy of Ray-Ban,
a leader in sun and
prescription eyewear for
generations. Debuting
in 1937 with the Aviator
model created for
American Air Force
pilots, Ray-Ban joined
Luxottica’s brand
portfolio in 1999. Ray-
Ban is recognized for the
quality and authenticity
of its eyewear and is worn
by celebrities all over the
world.
OAKLEY
Acquired by Luxottica in
2007, Oakley is a leading
sports eyewear brand,
known for its blend of
technology, design and
art across all its products.
In addition to its sun and
prescription eyewear
and ski goggles, it
offers branded apparel,
footwear and accessories
in collections addressing
specific consumer
categories: Sport/Active,
Lifestyle and Women.
Oakley is also well-known
for its lens technologies
and especially its High
Definition Optics®
(HDO®).
PERSOL
Persol, the iconic “Made
in Italy” eyewear brand,
made its debut in 1917
and was acquired by
Luxottica in 1995. With
its evocative name,
meaning “for sun” it
is the proud heir to a
culture of excellence and
craftsmanship, a perfect
alchemy of aesthetics
and technology. The
irresistible appeal of
timeless design and
high quality make the
brand a favorite among
celebrities.
VOGUE
Launched in 1973 under
the same name as the
famous fashion magazine,
the Vogue brand was
acquired by Luxottica
in 1990. Vogue models
distinguish themselves
through their innovative
designs, their variety of
colors and frames and the
detailing on the temples.
HOUSE BRANDS
In 2011, Luxottica
developed approximately
390 distinct new styles
within its house brands,
of which approximately
225 are prescription
frames and the remainder
are new sunglass styles.
Each style is typically
produced in two sizes
and five colors.