LensCrafters 2011 Annual Report Download - page 17
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152.1 PROFILE
The Group’s wholesale distribution network covers
and includes over 40 commercial subsidiaries providing direct operations in key markets.
The Group is currently seeking to further penetrate emerging markets and is exploring
new channels of distribution such as department stores, travel retail and E-commerce.
Direct wholesale operations are complemented by an extensive retail network comprising
7,042 stores worldwide at December 31, 2011. Luxottica is a leader in the prescription busi-
ness in North America with its LensCrafters and Pearle Vision retail brands, in Asia-Pacific
with OPSM and Laubman & Pank, in China with LensCrafters and in South America with
GMO. In the retail sun business, the Group is present in North America, Asia-Pacific, South
Africa, Europe, Latin America and the Middle East, mainly through the Sunglass Hut brand.
In North America, Luxottica operates points of sale for its licensed brands under the Sears
Optical and Target Optical brands. In addition, Luxottica is one of the largest managed
vision care operators in the United States, through EyeMed, and the second biggest lens
finisher, having a network of five central laboratories and over 900 on-site labs at Len-
sCrafters stores.
The Oakley brand provides a powerful wholesale and retail (“O stores”) presence in both
the performance optics and the sport channels. In O store locations, the Group offers
a variety of Oakley-branded products in addition to Oakley sunglasses and prescription
frames. Oakley-branded products include men’s and women’s apparel, footwear, back-
packs and accessories designed for surf, snow, golf, outdoor, motor sport, mountain bike
and other athletic lifestyles.
In 2011, 46.3 percent of Group net sales related to prescription frames and 53.7
percent to sunglasses. In 2011, Luxottica distributed prescription frames and sun-
glasses in approximately 1,400 different styles.
130 countriesacrossfivecontinents
2011
NET SALES BY FRAME
> PRESCRIPTION
> SUNGLASSES
46%
54%