LensCrafters 2011 Annual Report Download - page 33

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332.6 BRAND PORTFOLIO
ARNETTE
Launched in California
in 1992, Arnette was
acquired by Luxottica in
1999, and combines the
comfort and functionality
demanded by extreme
sports enthusiasts.
EYE SAFETY SYSTEMS
(ESS)
Acquired in 2007, ESS
designs, develops and
markets advanced eye
protection systems for
military, firefighting
and law enforcement
professionals worldwide
and is a leading supplier
of protective eyewear
to the US military and
firefighting markets.
K&L
Created in 1989, Killer
Loop joined the brand
portfolio in 1999. It
gradually evolved from
a general sports style
to embody a more
“urban” spirit. In 2008
it took on a new name,
K&L, and launched a
project for collections
specifically addressing
the preferences
of consumers in
emerging markets, but
maintaining global
distribution.
LUXOTTICA
Launched in 1967, the
Group’s original line best
conveys the experience
and tradition that are its
essence.
MOSLEY TRIBES
Launched in 2005
and part of our brand
portfolio since 2007,
Mosley Tribes combines
design and aesthetics
with a vision of the urban
lifestyle and sports
performance worlds. The
sleek and stylish frames
use titanium and injected
plastic for a lightweight
design, ideal for active
individuals. Most frames
utilize advanced lens
technology.
OLIVER PEOPLES
Acquired by Luxottica
in 2007, Oliver Peoples
began in 1987 with
the introduction of a
retro- inspired eyewear
collection created by
designer and optician
Larry Leight. All eyewear
is handcrafted from the
finest quality materials,
in colors exclusive to
Oliver Peoples. Frames
are manufactured in
limited quantities and
with deliberate anti-logo
labeling so that only
people “in the know” will
recognize them.
REVO
Created in 1985 and
acquired by Luxottica
in 1999, REVO is
characterized by an
innovative lens based on
a technology that NASA
developed for satellite
portholes, offering
maximum protection
against ultraviolet and
infrared light.
SFEROFLEX
Sferoflex, which joined
the Group portfolio in
1981, takes its name from
the patented flexible
hinge enabling the
temples to conform to
the shape and size of
the face, thus increasing
the resilience of the
frame itself and ensuring
perfect fit.