LensCrafters 2011 Annual Report Download - page 37

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372.6 BRAND PORTFOLIO
PRADA
The Prada license
agreement was signed in
2003. Prada represents
the best of Italian culture
and tradition. At the
same time, Prada is one
of the most innovative
fashion brands with a
keen attention to detail
and new trends: the
Prada eyewear collection
reflects this approach
with unmistakable style,
sophisticated elegance
and uncompromising
quality.
REED KRAKOFF
The Reed Krakoff
collection is a full luxury
line of ready-to-wear,
handbags, shoes and
jewelry and sunwear. Its
signature mix of utility
and femininity marks a
new approach to modern
design.
STELLA MCCARTNEY
Stella McCartney, under
license since 2009, is a
design lifestyle brand,
synonymous with modern
cool. The sunglasses
collection appeals to
women who are naturally
sexy and confident,
combining everyday
quality with sophistication
and masculinity with
feminine allure and
allowing its wearers
to create their own
distinctive look.
TIFFANY & CO.
Founded in 1837 in New
York City, Tiffany has a
rich heritage filled with
celebrated events, artists
and milestones that live
on today in legendary
style. Luxottica was the
first company licensed
to produce Tiffany’s
eyewear collection that
takes inspiration from
the most iconic jewelry
collection, celebrating
stunning originality and
enduring beauty. The first
collection was launched
in 2008.
TORY BURCH
Under license since
2009, Tory Burch is an
attainable luxury lifestyle
brand defined by classic
American sportswear with
an eclectic sensibility,
which embodies the
personal style and spirit
of its co-founder and
creative director, Tory
Burch.
VERSACE
Versace is a prestigious
fashion and lifestyle
brand, symbol of Italian
luxury world-wide. It is
intended for men and
women looking for a
contemporary style that
is strong in personality,
sexy and sophisticated.
The eyewear collection,
under license since
2003, perfectly combines
glamour and modern
elegance, bearing
the distinctive details
taken from the graphic
direction of the fashion
house.