LensCrafters 2011 Annual Report Download - page 22

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20 ANNUAL REVIEW 2011
Building strong brands that create enduring relationships with consumers is key to how
Luxottica plans to sustain its business in the future. The Company already has a strong and
well balanced brand portfolio that includes a number of house and licensed brands and
it is continually evolving. Its composition is gradually modified by the acquisition of new
brands, execution of new licensing agreements and the renewal of existing ones along
with the withdrawal of brands no longer deemed strategic. These actions are taken in
order to continually attract a wide range of consumers with differing tastes and lifestyles.
However, Luxottica’s long-term objectives remain consistent:
Luxottica is committed to staying current with changing lifestyles and emerging fashion
and it interprets trends in the design and style of products to address the needs and tastes
of consumers. The Company differentiates its products not only through innovations in
style and design but also through a commitment to technological innovation.
Luxottica is committed to maintaining and strengthening its leading position in the mar-
kets in which it operates. It is also focused on evaluating opportunities
a key driver of Luxottica’s long-term growth strategy. Market expansion is also sought
through increasing retail distribution while strengthening its wholesale network.
The Company has a strong focus on operating profitability and cash generation to sustain
growth.
Highly qualified, motivated and committed employees are critical to the long-term suc-
cess of the Company. Luxottica carefully manages the hiring and training process with a
view to employing and retaining outstanding professionals.
DESIGN AND
TECHNOLOGICAL
INNOVATION
MARKET
EXPANSION
LUXOTTICANS
to฀focus฀on฀leading฀brands,฀balance฀house฀
and฀license฀brands,฀avoid฀brand฀dilution,฀lengthen
the฀average฀term฀of฀licensing฀agreements฀
and฀fuel฀Asian฀friendly฀styles.
FINANCIAL
DISCIPLINE
BRAND PORTFOLIO
MANAGEMENT
to฀further฀establish฀its฀presence฀in฀emerging฀markets,