LensCrafters 2005 Annual Report Download - page 43

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Moschino, licensed brand of Luxottica Group since 1995, is, of all of the Group’s product lines, the one most distinguished for the
creativity and originality of its models, in keeping with the brand’s image. Moschino eyewear appeals to a young public, ironic and
non-conformist, seeking an original and audacious style, decidedly nonconventional, that dares to combine shapes and colors that
shock and surprise, without compromising on quality.
The Prada label denotes high-quality products that combine an innovative approach with a strong craft tradition. Prada is
synonymous with a style that has always anticipated, and often dictated, new trends in every field. Prada’s influence is universally
acknowledged by the market and its most astute observers. For Prada, the point of departure is absolute quality applied to every
stage of the production process, from design and materials selection to manufacturing, retail sales concepts, advertising
campaigns and communication strategies, creating a chain of value that generates total quality. This meticulousness is never
flaunted. Instead, it emerges in the attention to detail that make all Prada products so unique and desirable. Sophisticated and
elegant, Prada products all have a distinctive personality and unmistakable style. Those features are all present in Prada’s optical
collection eyewear, now joined by new models in the sun range.
The Miu Miu label was created in 1993 following Miuccia Prada’s decision to cater specifically to fashion lovers attracted by the
latest self-assured, sophisticated trends. This collection embodies Miuccia Prada’s vision of an alternative style with a strong
personality. Provocative innovation combines with Miuccia’s reinterpretation of tradition to create a new classic. The Miu Miu
collection includes clothing, accessories, footwear and eyewear for both women and men. The Miu Miu label is urban, young,
sophisticated and sensual, a new classic.
Thanks to a licensing agreement with Luxottica Group, the first Genny collection of women eyewear was launched in 1989. Genny
eyewear is designed for a high-end clientele of women who are classic, sophisticated, extremely feminine, selfassured, and seeking
a distinctive, yet not excessive style.
A license agreement with Donna Karan Studio LLC was signed in 2004 for the first release of DKNY Eyewear in January 2005 along
with the agreement relating to the Donna Karan brand. Started in 1989 as the result of Donna Karan’s quest for the perfect jeans, as
well as her desire to dress her daughter Gabby, DKNY is fast fashion with an urban mind-set, the New York City street-smart look.
DKNY Eyewear, as well as the clothing, addresses modern, urban, fashion-conscious women and men with multifaceted lifestyles:
international, eclectic, fun and real.