LensCrafters 2005 Annual Report Download - page 42

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The original licensing agreement with Maison Chanel was signed in 1999 making Luxottica Group the first licensing company of this
important luxury brand. Chanel collections reflect the brand’s essential values, which translate into a unique style of creative
shapes, materials and colors. Chanel eyewear appeals to a sophisticated, elegant, refined clientele, attuned to the smallest details.
Luxury and professionalism. Glamour and style. Creativity and cutting-edge design. Dolce & Gabbana and Luxottica, two market-leading
companies, signed a new licensing agreement in October 2005. The Dolce & Gabbana brand was formed in 1985 by the famous designer
duo, Domenico Dolce and Stefano Gabbana, who blended sensuality with their Mediterranean roots to create the distinguishing mark of a
brand which has since become a symbol of Italian fashion throughout the world. The first Dolce & Gabbana eyewear collection
manufactured by Luxottica drew its inspiration from the fascinating 60s and 70s. This collection brings the period's shapes up to date and
highlights its materials, characterized by precious details such as logos in Swarovski crystals or elegant metal circles.
D&G: Two simple initials that, over the years, have become a symbol, a lifestyle, a logo and so much more than a logo - a contemporary
expression of the way we dress today. Originating in ‘94, “by the street for the street”, D&G fashion has always stood out for its
expressive anti-conformity, for the sensitivity displayed in embracing the fashions, tendencies, and colors of the younger generation. This
dedication was repaid in full the moment D&G became a universal language - not just a decorative symbol, but a real and actual
collective phenomenon always in perfect harmony with the music world. Aided by Luxottica’s impeccable professionalism, D&G
presents a new eyewear collection that is perfectly in tune with its youthful, innovative, and anti-conventional spirit. The new D&G models
manufactured by Luxottica are characterized by vintage forms that take their inspiration from the 70s and 80s, as well as loud and
colorful sporty frames reminiscent of the racing world.
A license agreement with Donna Karan Studio LLC was signed in 2004 for the first release of Donna Karan Eyewear in January 2005.
Donna Karan International is one of the world’s leading fashion design houses. It designs, markets and distributes collections of
women’s and men's apparel, sportswear, accessories and shoes under the Donna Karan Collection and DKNY brand names. A modern
system of dressing, Donna Karan’s concept is based on seven easy pieces, where a handful of interchangeable items work together to
create an entire wardrobe that goes from day to evening, weekday to weekend, season to season. Reflecting the design sensibility and
spirit of Donna Karan Collection, the eyewear line offers men and women styles that are sophisticated, using modern and lightweight
materials. As stated by Donna Karan, “Eyewear is an integral part of my head-to-toe philosophy and a personal passion”.