LensCrafters 2005 Annual Report Download - page 20

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LUXOTTICA GROUP IN 2005 | 19 <
WHOLESALE
BRAND PORTFOLIO
2005 was a very good year for the Group’s wholesale business, thanks to policies and strategies the
Group started to implement years ago, the most significant being the strengthening of the brand
portfolio, the development of a more robust and sharply focused sales organization and increasingly
efficient and specialized marketing support.
The wholesale division posted excellent results for both house and license brands. Of the former, Ray-
Ban saw a 20% increase in sales (its third consecutive year of such growth), thus reaffirming its market
leadership, also thanks to the results of the ophthalmic collections (originally launched in 2003), which
continued to sell particularly well, as did the more recognizable sunglasses. Other house brands, in
particular Vogue, Arnette, Persol and Revo, posted positive results and are promising further growth.
The Group’s license brands also did well in 2005, especially Bvlgari, Chanel, Prada and Versace, not to
mention the Dolce & Gabbana collections that Luxottica Group launched in October 2005 and that were
immediately a big success, as expected.
As a whole, in 2005 Luxottica Group’s wholesale division consolidated its leadership in the premium and
luxury segments thanks to what may be considered the strongest and most balanced brand portfolio in
the industry.
During the year, Luxottica Group also entered into a ten-year licensing agreement for worldwide
distribution of prescription frames and sunglasses for Burberry, one of the most dynamic and exclusive
luxury brands. This represents a significant strengthening of the Group’s brand portfolio, especially in
North America, Japan and Europe. The first Burberry eyewear collections will be launched in September
2006 (the agreement started on January 1, 2006).
In millions of US$ (1) 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER FULL YEAR
1996 233.1 233.3 241.1 209.2 916.7
1997 incl. 53rd week 250.7 256.7 271.0 261.6 1,040.0
1997 excl. 53rd week 238.4 1,016.8
1998 280.8 278.6 298.4 270.9 1,128.7
1999 324.6 323.6 329.9 299.3 1,277.4
2000 352.1 342.9 346.0 311.1 1,352.1
2001 (1) 362.9 553.3 530.2 477.3 1,923.7
2002 (1) 516.4 553.0 556.4 479.4 2,105.2
2003 incl. 53rd week (1) (2) 510.8 542.7 603.6 636.2 2,293.3
2003 excl. 53rd week (1) (2) 594.5 2,251.7
2004 (1) (2) (3) 641.5 662.7 668.3 945.5 2,918.1
2005 (1) (2) (3) 992.4 1,062.7 1,036.7 1,012.4 4,104.2
RETAIL DIVISION
SALES: 1996-2005
(1) 2001 figures include Sunglass Hut results since the date of acquisition (March 31, 2001).
(2) 2003 figures include OPSM Group results since the date acquisition (August 1, 2003).
(3) 2004 figures include Cole National result since the date of acquisition (October 4, 2004).