Kroger 2011 Annual Report Download - page 58

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A-3
PE R F O R M A N C E GR A P H
Set forth below is a line graph comparing the five-year cumulative total shareholder return on Kroger’s
common shares, based on the market price of the common shares and assuming reinvestment of dividends,
with the cumulative total return of companies in the Standard & Poor’s 500 Stock Index and a peer group
composed of food and drug companies.
0
50
100
150
2006 2007 2008 2009 2010 2011
The Kroger Co. S&P 500 Index Peer Group
COMPARISON OF CUMULATIVE FIVE-YEAR TOTAL RETURN*
Among The Kroger Co., the S&P 500, and Peer Group**
Company Name/Index
Base
Period
2006
INDEXED RETURNS
Years Ending
2007 2008 2009 2010 2011
The Kroger Co. ............................ 100 101.59 89.10 86.28 87.25 101.44
S&P 500 Index ............................ 100 98.20 59.54 79.27 96.86 102.02
Peer Group ............................... 100 103.04 83.68 103.67 112.55 118.29
Kroger’s fiscal year ends on the Saturday closest to January 31.
* Total assumes $100 invested on February 3, 2007, in The Kroger Co., S&P 500 Index, and the Peer Group,
with reinvestment of dividends.
** The Peer Group consists of Costco Wholesale Corp., CVS Corp, Delhaize Group SA (ADR), Great Atlantic
& Pacific Tea Company, Inc., Koninklijke Ahold NV (ADR), Safeway, Inc., Supervalu Inc., Target Corp.,
Tesco plc, Wal-Mart Stores Inc., Walgreen Co., Whole Foods Market Inc. and Winn-Dixie Stores, Inc.
Data supplied by Standard & Poor’s.
The foregoing Performance Graph will not be deemed incorporated by reference into any other filing,
absent an express reference thereto.