Kodak 2003 Annual Report Download - page 141

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Corporate Info
141
and support for minority film programs and awards in public schools, col-
leges, communities and public institutions.
Also named as Honorable Mention recipients for the CEO Diversity
Award were:
• Martha “Marty” Britt, Director, Leadership Excellence + Organizational
Research, Human Resources, and a Kodak vice president
• Edgar Klein Obbink, C.I. Country Business Unit Manager, EAMER Italy
Operations Manager
SERVING DIVERSE CUSTOMER MARKETS
Corporate Business Research carefully explores multicultural market
opportunities to identify differences in imaging patterns across different
ethnic markets, cultures and social segments. We carefully analyze these
markets, using both quantitative methods to understand their habits and
practices, as well as ethnographic and anthropological methods to get a
deep understanding of the different assumptions and beliefs about imag-
ing among these constituencies. This helps us develop and refine our
products and services to better meet the needs of these markets, and to
promote these products and services in our marketing communications. In
addition, we use market tracking methods so we understand, over time,
how well we are succeeding in these markets.
Kodak's Multicultural Marketing efforts helped develop advertising
and promotional activities to reach out to diverse customers.
KODAK IS COMMITTED TO ITS
COMMUNITIES
Kodak’s global contributions and community relations program builds rela-
tionships and implements initiatives directed at community and customer
needs and interests in support of Company goals. It provides support to
address strategic social issues, community involvement and commitment
to diversity. As such, programs and initiatives are focused on partnerships,
volunteerism and grants in diverse markets.
In 2003, 23% of Kodak’s corporate funding was directed to programs
that benefit diverse constituents. An additional 18% was directed to United
Way affiliates in the United States to serve their diverse clients. Among the
diverse organizations Kodak proudly supports are: American Indian
Science and Engineering Society,GLSEN (Gay/Lesbian/Straight Education
Network), Hispanic Association of Colleges and Universities,Hispanic
Federation,Ibero-American Action League,National Association for the
Advancement of Colored People (NAACP), National Council of La Raza,
National Organization on Disability,National Urban League,Sociedade
Holistica Humanitaria,Society of Women Engineers and Susan G. Komen
Breast Cancer Foundation (Italy, Germany).
SUPPLIER DIVERSITY
Kodak continues to take aggressive steps to identify and partner with
diverse suppliers. In addition to supporting, sponsoring, and participating
in many external events, Kodak successfully hosted two internal Supplier
Diversity events in 2003: Supplier Alliance for Diversity and Power of
Diversity: Matchmaker.
In 2003, Kodak increased its percentage spend with Minority
Business Enterprises (MBE) by more than 90% and with Women Business
Enterprises (WBE) by more than 65% over the previous year’s levels:
SUPPLIER DIVERSITY SPENDING
2003 2002 % increase
MBE 7.5% 3.9% +90%
WBE 9.4% 5.6% +65%
EXTERNAL RECOGNITION
As in previous years, Kodak’s diversity journey was recognized by many
external organizations in 2003. For example:
• Kodak Chairman and CEO Daniel A. Carp received one of ten U.S. CEO
Diversity Leadership Awards from Diversity Best Practices/Business
Womens’ Network, a workplace diversity resource organization.
• DiversityInc.com recently ranked Kodak as #9 in their list of Top 10
Companies for Supplier Diversity, and #8 in their list of Top 50
Companies for Diversity overall.
• Kodak President and Chief Operating Officer Antonio M. Perez was pro-
filed in a cover article in DiversityInc. magazine. Perez and Chief Quality
Officer Stevan G. Ramirez, a Kodak vice president, were named to
Hispanic Business magazine’s list of 100 Influentials.
• Kodak was named among Best Corporate Citizens by Business Ethics
magazine.
• Fortune ranked Kodak among the 50 Best Companies for Minorities.
• For the third consecutive year, the Human Rights Campaign gave Kodak
a perfect score on its Corporate Equality Index because of policies that
support gay employees.
• Working Mother magazine named Kodak among the 100 Best
Companies for Working Mothers for the 14th consecutive year.
In addition, Kodak’s Resolution Support Services (RSS) program was
profiled in the Washington Post and The Wall Street Journal. The RSS pro-
gram enables employees to have concerns reviewed by a panel of peers
or a single adjudicator.
Corporate Info