HTC 2011 Annual Report Download - page 9

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HTC - A Global Leader in Smartphone
Innovation & Design
Founded in May 1997, HTC leads the mobile phone industry in both innovation
and design. With the belief that the best things in life can only be experienced,
not explained, HTC's "Quietly brilliant" brand strategy permeates the culture of
organization. By always putting customers at the center, HTC continues to deliver
exceptional technologies and products. This is the core value of HTC as an innovative
company as well as a business partner.
The passion for innovation and the vision to create revolutionary, life-changing
smartphone devices keeps HTC moving forward. HTC's portfolio of innovative
handheld devices provides custom-made solutions to the telecommunications
clients and retail partners in Europe, Americas and Asia and brings intuitive user
experiences to consumers around the world. With many talented employees and
strong leadership, HTC rapidly captured a significant share of the market with its
design expertise and keen market insights. HTC is now the 5th largest smart phone
brand globally. In 2011, HTC was honored one of the "Best Global Brands" listed by
Interbrand.
HTC has achieved many ground-breaking innovations. In the long-term partnership
with Microsoft, HTC launched flagship products for each generation of the Windows
CE, Windows Mobile and Windows Phones systems. With Google, HTC developed
the world's first Android smartphone. Also ahead of the competition, HTC was the
first company to launch 3G, 4G WiMAX and LTE smartphone devices in the world.
In product design, our belief in putting customer at the center leads to the birth
of HTC Sense™. This user-centric perspective features an amazing camera that let
users take pictures of continuous motion whenever they happen, take pictures while
still recording videos and capturing images while playing back videos. HTC also
partnered with Beats Audio™ to provide high fidelity audio experience to the users.
HTC believes that the new generations of smartphones are not only a communication
tool but also an all-round mobile device that fulfills users' needs in entertainment,
social networking, and personal lifestyle.
HTC devotes itself to developing exciting Android and Windows Mobile devices with
enhanced functionality and experiences. Looking into the future, HTC will continue
to capture new market opportunities, strengthen the global business operation, and
position itself as the number one smartphone brand to the consumers.
HTC's registration number on the Taiwan Stock Exchange (TSE) is 2498.
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