HTC 2011 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2011 HTC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 115

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115

Dear Shareholders,
I am pleased to report that 2011 was another milestone year for HTC Corporation
(HTC), thanks to strong consumer support worldwide and the dedicated
professionalism of the HTC organization. HTC's founding vision and enduring
commitment is to create innovative products that enrich consumers' lives.
Global Achievement
Growing market affinity for the HTC brand and designs helped us achieve impressive
milestones over this past year. In 2011, HTC became the world's 5th largest
smartphone maker and the 3rd largest smartphone player in North America. Also in
2011, HTC made Interbrand's annual Top 100 Best Global Brands list for the first time,
becoming the first Chinese brand in history to earn an Interbrand top 100 listing.
Financial Performance
While rapidly expanding our business, we are also steadily growing our revenue
and profit. 2011 consolidated revenue grew 67.1% from the previous year to
NT$465.8 billion, marking an historic high. Consolidated gross margin and
operating margin for the year were 28.3% and 14.8%, respectively. Net profit after
tax rose to NT$62.0 billion - an NT$22.4 billion increase over 2010. Earnings per
share (EPS) of NT$73.32 and return on equity (ROE) of 70.4% demonstrate HTC's
ability to deliver returns to shareholders.
LETTER TO HTC
SHAREHOLDERS
Chairperson
1
LETTER TO HTC SHAREHOLDERS
| 6 |
1
LETTER TO HTC SHAREHOLDERS
| 7 |