HTC 2011 Annual Report Download - page 6

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Major Awards
Designing products that meet consumer needs and lead market demand has earned
HTC an impressive list of international recognition and awards. In February 2011, the
Mobile World Congress (MWC) named HTC its "Device Manufacturer of the Year"—
the communication industry's most coveted annual award—remarking that HTC had,
"built its market presence from nowhere, with fresh branding and marketing and a
strong portfolio of devices across many platforms… With great communication and
good customer service, this is a well deserved award.".
At CTIA Wireless 2011, the HTC Thunderbolt, the world's first 4G LTE smartphone,
launched in cooperation with Verizon, earned CTIA's "Emerging Technology Award"
in the smartphone category. Laptop Magazine chose the HTC EVO 3D as its CTIA
2011 "Best of Show" and "Best Smartphone." Notebooks.com also gave HTC EVO
View 4G its seal of approval as the "Best Smart Phone of CTIA 2011."
Further, HTC's product designs are earning growing attention from industrial
design heavyweights such as the IDEA and Red Dot design awards. IDEA 2011 gave
Communication Tools category Gold, Silver and Bronze awards, respectively, to
HTC Droid Incredible, HTC EVO 4G and HTC Legend. Red Dot honored the HTC
EVO 4G with its highest design award - the "red dot: best of the best." Such awards
highlight HTC's success in bridging multiple disciplines to deliver aesthetic designs
and innovation.
Investing in the Future
HTC continues to recruit the brightest RD talents in the industry in 2011. These
top professionals are dedicated to developing next-generation technologies and
innovative new products to enhance HTC’s core competitive strengths and position
in the rapidly evolving global smartphone industry.
We followed the 2010 launch of the world's first 4G smartphone (the HTC EVO 4G),
with the 2011 launch of the world's first LTE smartphone (the HTC Thunderbolt), and
the world's first Windows 4G LTE smartphone (HTC Titan II). HTC led the industry
in Windows Phone 7.5 (Mango) implementation and continues to extend HTC's
leadership in smartphone-related technologies.
In addition to advances on the R&D front, we've made strategic investments in Beats,
KKBOX, and OnLive and acquired popular software and content service providers
Saffron Digital, Dashwire and Inquisitive Minds (Zoodles). This greatly enhances
our ability to integrate music, gaming, social and personal applications into HTC's
proprietary HTC Sense™ interface. HTC will also tap the potential of cloud computing
to develop and promote an increasingly diverse array of content and services.
The collaboration with major audio brand Beats by Dr. Dre takes the HTC mobile
music experience to new heights. Smartphones such as HTC Sensation XE, HTC
Sensation XL, HTC Rezound and the HTC One series incorporate Beats Audio™ sound
technology and come bundled with Beats in-ear headphones. Delivering on the
promise of recording-studio sound quality, these models are market successes that
exemplify HTC's commitment to enhance user experience and introduce ever newer
and better products.
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LETTER TO HTC SHAREHOLDERS
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LETTER TO HTC SHAREHOLDERS
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