HTC 2011 Annual Report Download - page 10

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HTC Brand
Quietly brilliant is deeply rooted within HTC's corporate culture. We continuously roll
out phones with innovative features to satisfy needs of different consumers, changing
the way they enjoy mobile lifestyle.
By always putting customers at the center, HTC has repeatedly taken HTC Sense to its next
level to delight and surprise consumers. Knowing that the most frequently used feature
on the mobile phone is the camera, HTC built our camera that lets users take pictures
while still recording a video and not miss any timeless moments. These pictures could be
wirelessly projected onto a television to share with friends and family. Users can also enjoy
thousands of radio stations worldwide in the car through an HTC phone.
HTC has been expanding its retail reach around the world. Consumers are now able to
experience the latest HTC innovations first hand through our vast retail network.
Among many awards HTC has received including the Best Mobile Phone Company by
GSMA (Global System for Mobile Association) in 2011, we were also named one of the
"Best Global Brands" by Interbrand.
Company History
HTC started with the goal of bringing the power of computing into the hands of
people around the world. To date, we have been through three major transformations
that have helped us reinvent ourselves and achieved new growth.
Professional PDA Designer
Soon after beginning operation in 1997, HTC was selected by Microsoft to develop
products using Windows CE, the newly launched operating system designed
specifically for consumer electronic products. The President (now the Director of the
Board) HT Cho and the Vice President (now Chief Executive Officer) Peter Chou put
together HTC's first R&D team and developed the world's first handheld personal data
assistant (PDA) to run on Windows CE. This significant first step helped HTC become
an important partner of Microsoft Corporation and built the solid foundation on which
the HTC-Microsoft partnership continues to grow and flourish. The Compaq iPAQ,
manufactured by HTC for Compaq Computer became a huge market success when
launched in 2000 and started a new phase of success for HTC in the PDA segment.
Smart Phones Leader
HTC's second major turning point took place in 1999. A decision was made by the
management to take the company into the telecommunications arena. Current HTC
CEO Peter Chou saw the increasingly important role of mobile telecommunication
products in the daily lives of consumers. Mr. Chou predicted that the GSM standard
would spread from Europe to dominate U.S. and Japanese markets. Mr. Chou then
visited Europe's largest telecommunications companies to discuss an innovative new
approach for the industry – the development of "customized" devices for the wireless
communication market. In 2002, HTC broke new ground in the industry by launching
two new mobile wireless devices, the O2 XDA and Orange SPV in partnership with O2
(UK) and Orange (France) respectively. The products, designed around Microsoft's
latest operating system, helped telecommunication service providers increase
average revenue per user (ARPU) and earned worldwide attention.
HTC is the first to integrate Internet, entertainment, video and personal assistant
functions into a mobile phone with a large dimension onto high resolution and full
color display panel. This ushered in a new era in the history of the mobile phone. It
was at this point that HTC began to develop products in partnership with customers
and to tailor products based on telecommunications services provided by its
customers. This marks the beginning of HTC's efforts in building a global sales and
service network and entrance into the global telecommunications market.
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