Google 2012 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2012 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

2 GOOGLE INC. | Form10-K
PART I
ITEM1.Business
PART I
ITEM1. Business
Overview
Google is a global technology leader focused on improving the ways people connect with information. We aspire to build products
and provide services that improve the lives of billions of people globally. Our mission is to organize the world’s information and
make it universally accessible and useful. Our innovations in web search and advertising have made our website a top internet
property and our brand one of the most recognized in the world.
Our Motorola business is comprised of two operating segments. The Mobile segment is focused on mobile wireless devices and
related products and services. The Home segment is focused on technologies and devices that provide video entertainment
services to consumers by enabling subscribers to access a variety of interactive digital television services.
We generate revenue primarily by delivering relevant, cost-eff ective online advertising. Businesses use our AdWords program to
promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Network
use our AdSense program to deliver relevant ads that generate revenues and enhance the user experience. We also generate
revenues from Motorola by selling hardware products.
In December2012, we entered into an agreement with Arris Group, Inc. (Arris) and certain other persons providing for the
disposition of our Motorola Home segment. The transaction is expected to close in 2013.
Our business is primarily focused around the following key areas: search, advertising, operating systems and platforms, enterprise
and hardware products.
We were incorporated in California in September1998 and reincorporated in Delaware in August2003. Our headquarters are
located at 1600 Amphitheatre Parkway, Mountain View, California 94043, and our telephone number is (650)253-0000. We
completed our initial public off ering in August2004 and our ClassA common stock is listed on the Nasdaq Global Select Market
under the symbol “GOOG.”
2012 Corporate Highlights
•
Android—The growth of our Android operating system continues to impress with approximately half a billion Android
devices activated globally through September2012.
•
Google Play—We launched Google Play, an entirely cloud-based, digital entertainment destination with more than 700,000
apps and games plus music, movies and books that our users can fi nd, enjoy and share on the web and on their Android
phone or tablet.
•
Social—“Growing the +and shipping the Google.” In 2011, we launched Google+, a new way to share online just like users
do in the real world, sharing diff erent things with diff erent people. In late 2011 and continuing in 2012, we have tightened
integration between Google+ and our other Google properties, such as Gmail and YouTube and now have 235million active
users across our Google properties.
•
Nexus 7 Tablet—We launched a powerful new tablet in June2012 with a vibrant, 7” high-defi nition display. The Tegra-3
chipset, with a quad-core CPU and 12-core GPU, makes everything, including games, extremely fast. And at only 340grams,
lighter than most tablets, Nexus 7 was built to bring users the best of Google that can be held in the palm of the user’s hand.
• Google Now—We introduced Google Now, a predictive search feature that gets you just the right information at just the
right time. It tells you the day’s weather before you start your day, how much tra c to expect before you leave for work or
school, when the next train will arrive as you’re standing on the platform, or your favorite team’s score while they’re playing
– all automatically with cards appearing throughout the day at the moment you need them.
•
Knowledge Graph—Google’s Knowledge Graph, introduced in 2012, enables the user to search for things, people or places
that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, works of
arts and more – and enhances Google Search by understanding the ambiguities in language and by better understanding
a user’s query.
Contents
44