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5GOOGLE INC. | Form10-K
PART I
ITEM1.Business
Operating Systems and Platforms
Android
Working closely with the Open Handset Alliance, a business alliance of more than 75 technology and mobile companies, we
developed Android, a free, fully open source mobile software platform that any developer can use to create applications for mobile
devices and any handset manufacturer can install on a device. We believe Android will drive greater innovation and choice in the
mobile device ecosystem, and provide consumers with a more powerful mobile experience.
Google Chrome OS and Google Chrome
Google Chrome OS is an open source operating system with the Google Chrome web browser as its foundation. Both the Google
Chrome OS and the Google Chrome browser are built around the core tenets of speed, simplicity, and security. Designed for
people who spend most of their time on the web, the Google Chrome OS is a new approach to operating systems. We are working
with several original equipment manufacturers to bring computers running Google Chrome OS to users and businesses. The
Chrome browser runs on Windows, Mac, and Linux computers.
Google+
Google+ is a new way to share online just like users do in the real world, sharing diff erent things with diff erent people. In late
2011 and continuing in 2012, we have tightened integration between Google+ and our other Google properties, such as Gmail
and YouTube and now have 235million active users across our Google properties.
Google Play
Google Play is an entirely cloud-based, digital entertainment destination with more than 700,000 apps and games plus music,
movies and books that our users can fi nd, enjoy and share on the web and on their Android phone or tablet.
Google Drive
Google Drive is a place where users can create, share, collaborate, and keep all of their stuff . Google Docs is built right into Google
Drive so users can work with others in real time on documents, spreadsheets and presentations and users’ fi les go everywhere
they do. When users change a fi le on the web, on their computer, or on their mobile device, the fi le updates on every device
where users have installed Google Drive.
Google Wallet
Google Wallet is a virtual wallet that securely stores your credit and debit cards, off ers, and rewards cards. Users can tap their
phone to pay in-store using Google Wallet anywhere contactless payments are accepted – at over 200,000 merchants across the
United States. Users can also pay online by signing into their Google Wallet account.
Google TV
Google TV is a platform that gives consumers the power to experience television and the internet on a single screen, with the
ability to search and fi nd the content they want to watch. The Google TV platform is based on the Android operating system and
runs the Google Chrome browser.
Enterprise
Google’s enterprise products provide familiar, easy-to-use Google technology for business settings. Through Google Apps, which
includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, we provide hosted, web-based applications
that people can use on any device with a browser and an internet connection. In addition, we provide our search technology for
use within enterprises through the Google Search Appliance (real-time search of business applications, intranet applications, and
public websites), on their public-facing sites with Google Site Search (custom search engine), and Google Commerce Search (for
online retail enterprises). We also provide versions of our Google Maps Application Programming Interface (API) for businesses
(including fully interactive Google Maps for public and internal websites), as well as Google Earth Enterprise (a behind-the-
company-fi rewall software solution for imagery and data visualization). Our enterprise solutions have been adopted by a variety
of businesses, governments, schools, and non-profi t organizations. Google Apps is the fi rst cloud computing suite of message
and collaboration tools to receive U.S. government security certifi cation.
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Contents
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