Google 2012 Annual Report Download - page 7

1GOOGLE INC. | Form10-K
Note About Forward-Looking Statements
This Annual Report on Form 10-K contains forward-looking statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements include, among other things, statements regarding:
•
the growth of our business and revenues and our expectations about the factors that infl uence our success and trends
in our business;
•
seasonal fl uctuations in internet usage and traditional retail seasonality, which are likely to cause fl uctuations in our quarterly
results;
•
our plans to continue to invest in systems, facilities, and infrastructure, to increase in our hiring and provide competitive
compensation programs, as well as to continue our current pace of acquisitions;
•the potential for declines in our revenue growth rate;
•
our expectation that growth in advertising revenues from our websites will continue to exceed that from our Google Network
Members’ websites, which will have a positive impact on our operating margins;
•
our expectation that we will continue to pay most of the fees we receive from advertisers to our Google Network Members;
• our expectations about the impact of our acquisition of Motorola Mobility Holdings, Inc. (Motorola) on our results and
business and our ability to realize the expected benefi ts from the acquisition and successfully implement our plans and
expectations for Motorola’s business;
•
our expectation that we will continue to take steps to improve the relevance of the ads we deliver and to reduce the number
of accidental clicks;
•fl uctuations in aggregate paid clicks and average cost-per-click;
•our belief that our foreign exchange risk management program will not fully off set the exposure to fl uctuations in foreign
currency exchange rates;
•the increase of costs related to hedging activities under our foreign exchange risk management program;
•
our expectation that our cost of revenues, research and development expenses, sales and marketing expenses, and general
and administrative expenses will increase in dollars and may increase as a percentage of revenues;
•our potential exposure in connection with pending investigations and proceedings;
•
our expectations about our board of directors’ intention to declare a dividend of shares of the new Class C capital stock,
as well as the timing of that dividend, if declared and paid;
•our expectation that our tra c acquisition costs will fl uctuate in the future;
•our continued investments in international markets;
•estimates of our future compensation expenses;
•fl uctuations in our eff ective tax rate;
•the su ciency of our sources of funding;
•our payment terms to certain advertisers, which may increase our working capital requirements;
•fl uctuations in our capital expenditures;
•our expectations about the timing of disposition of the Home business;
a s well as other statements regarding our future operations, fi nancial condition and prospects, and business strategies. Forward-
looking statements may appear throughout this report, including without limitation, the following sections: Item1 “Business,”
Item1A “Risk Factors,” and Item7 “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Forward-looking statements generally can be identifi ed by words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,”
“plans,” “predicts,” “projects,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements
are based on current expectations and assumptions that are subject to risks and uncertainties, which could cause our actual
results to diff er materially from those refl ected in the forward-looking statements. Factors that could cause or contribute to such
diff erences include, but are not limited to, those discussed in this Annual Report on Form 10-K, and in particular, the risks discussed
under the caption “Risk Factors” in Item1A and those discussed in other documents we fi le with the Securities and Exchange
Commission (SEC). We undertake no obligation to revise or publicly release the results of any revision to these forward-looking
statements, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance
on such forward-looking statements.
As used herein, “Google,” “we,” “our,” and similar terms include Google Inc. and its subsidiaries, unless the context indicates otherwise.
“Google” and other trademarks of ours appearing in this report are our property. This report contains additional trade names and
trademarks of other companies. We do not intend our use or display of other companies’ trade names or trademarks to imply an
endorsement or sponsorship of us by such companies, or any relationship with any of these companies.
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