Google 2012 Annual Report Download - page 70

Download and view the complete annual report

Please find page 70 of the 2012 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

64 GOOGLE INC. |Form10-K
PART II
ITEM8.Notes to Consolidated Financial Statements
NOTE7. Goodwill and Other Intangible Assets
The changes in the carrying amount of goodwill for the year ended December31, 2012 were as follows (in millions):
Balance as of December31, 2011 $ 7,346
Goodwill acquired 3,230
Goodwill adjustment (39)
Balance as of December31, 2012 $10,537
Amounts of goodwill allocated to the Mobile and Home segments were not material. See Note15 for further discussion of segment
information.
Information regarding our acquisition-related intangible assets is as follows (in millions):
As of December31, 2011
Gross Carrying
Amount
Accumulated
Amortization
Net Carrying
Amount
Patents and developed technology $1,451 $ 698 $ 753
Customer relationships 1,288 573 715
Trade names and other 359 249 110
Total $3,098 $1,520 $1,578
As of December31, 2012
Gross Carrying
Amount
Accumulated
Amortization
Net Carrying
Value
Patents and developed technology $7,310 $1,323 $5,987
Customer relationships 2,061 847 1,214
Trade names and other 576 304 272
Total $9,947 $2,474 $7,473
Patents and developed technology, customer relationships, and trade names and other have weighted-average useful lives from the
date of purchase of 8.1 years, 6.6 years, and 5.8 years. Amortization expense of acquisition-related intangible assets for the years
ended December31,2010, 2011, and 2012 was $314million, $441million, and $884million. For the year ended December31,
2012, net loss from discontinued operations included $70million of amortization expense related to Home intangible assets.
As of December31, 2012, expected amortization expense for acquisition-related intangible assets for each of the next fi ve years
and thereafter was as follows (in millions):
2013 $1,188
2014 1,115
2015 956
2016 879
2017 821
Thereafter 2,514
$7,473
Contents
44