Dell 2007 Annual Report Download - page 12

Table of Contents
flexibility to manage backlog at any point in time by expediting shipping or prioritizing customer orders toward products that have
shorter lead times, thereby reducing backlog and increasing current period revenue. Even though backlog at the end of Fiscal 2008 was
considerably higher than at the end of Fiscal 2007 and 2006, it was not material.
Geographic Areas of Operations
We conduct operations worldwide, and we manage our business in three geographic regions: the Americas, EMEA, and APJ. The
Americas region, which is based in Round Rock, Texas, covers the U.S., Canada, and Latin America. Within the Americas, our business
is further segmented into Americas Business and U.S. Consumer. The Americas Business segment includes sales to corporate,
government, healthcare, and education customers, while the U.S. Consumer segment includes sales primarily to individual consumers and
selected retailers within the U.S. We have developed and started implementing a plan to combine the consumer business of both EMEA
and APJ with the U.S. Consumer business and re-align our management and financial reporting structure. We will begin reporting
worldwide Consumer once we complete the global consolidation of this business, which we expect to be the first quarter of Fiscal 2009.
The changes have had no impact on our operating segment structure to date. This segment will include worldwide sales to individual
consumers and select retailers.
The EMEA region, which is based in Bracknell, England, encompasses Europe, the Middle East, and Africa. The APJ region, based in
Singapore, covers the Asian countries of the Pacific Rim as well as Australia, New Zealand, and India.
We have invested in high growth countries such as Brazil, Russia, India, and China to design, manufacture, and support our customers,
and we expect to continue our global expansion in the years ahead. Our investment in international growth opportunities contributed to an
increase in non-U.S. revenue, as a percentage of consolidated net revenue, from 44% in Fiscal 2007 to 47% during Fiscal 2008,
representing 14% year-over-year growth. Our continued expansion outside of the U.S. creates additional complexity in coordinating the
design, development, procurement, manufacturing, distribution, and support of our increasingly complex product and service offerings.
As a result, we plan to continue to add additional resources to our offices in Singapore to better coordinate certain global activities,
including the management of our original design manufacturers and utilization of non-U.S. Dell and supplier production capacity where
most needed in light of product demand levels that vary by region. The expanded global operations in Singapore also coordinate product
design and development efforts with procurement activities and sources of supply. We intend to continue to expand our global
infrastructure as our international business continues to grow. For financial information about the results of our reportable operating
segments for each of the last three fiscal years, see Note 11 of Notes to Consolidated Financial Statements included in "Part II —
Item 8 — Financial Statements and Supplementary Data."
Our corporate headquarters are located in Round Rock, Texas. Our manufacturing and distribution facilities are located in Austin, Texas;
Winston-Salem, North Carolina; Lebanon and Nashville, Tennessee; Reno, Nevada; West Chester, Ohio; Miami, Florida; Limerick and
Athlone, Ireland; Penang, Malaysia; Xiamen, China; Hortolândia, Brazil; Chennai, India; and Lodz, Poland. During Fiscal 2008, we
opened business centers in Quezon City, Philippines and Kuala Lumpur, Malaysia. For additional information see "Part I — Item 2 —
Properties."
Trademarks and Service Marks
Unless otherwise noted, trademarks appearing in this report are trademarks owned by us. We disclaim proprietary interest in the marks
and names of others. EMC is a registered trademark of EMC Corporation.
Available Information
We maintain an Internet website at www.dell.com. All of our reports filed with the Securities and Exchange Commission ("SEC")
(including annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and Section 16 filings) are
accessible through the Investor Relations section of our website at www.dell.com/investor, free of charge, as soon as reasonably
practicable after electronic filing. The public may read and copy any materials that we file with the SEC at the SEC's Public Reference
Room at 100 F Street, NE, Room 1580, Washington, DC 20549. You may obtain information on the operation of the Public Reference
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