Cigna 2008 Annual Report Download - page 9
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7
CIGNA’s businesses
work together,
strategically and
operationally, to
support the
whole person.
In addition, we reward individuals who complete health assessment and disease management
programs that help them achieve clinically validated goals, such as lowering blood pressure
or cholesterol. Their employers stand to gain, too. When programs such as these are instituted
in the workplace, employers reap the benefi t of improved health and productivity in their
employee population.
Creating value by removing the cost-related barriers to better quality of care, driving active
participation of the individual through proven disease and lifestyle management programs,
and encouraging people to embrace healthy behaviors and comply with treatment regimens –
that’s the essence of health advocacy.
What “Health Service” Really Means
This approach is fundamental to our orientation as a health service company. We aspire to be
the best at listening to, understanding and helping individuals improve their health.
In that capacity, we’re not just a company that pays claims for illnesses and injuries after the
fact, we also actively promote prevention and wellness. As such, we believe that we can make the
path to health, well-being and security easier by helping people better manage and maintain
their own health. We can help reduce the cost of care for them and their employers, help
employees be more productive, and help make the health care delivery system more effective
and cost-effi cient.