Capital One 2001 Annual Report Download - page 13

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Please find page 13 of the 2001 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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In each quarter of last year our new ad campaign was seen by 95% of
American households. And that was just one part of a marketing effort that made
millions of impressions on consumers in 2001. But at Capital One, we ask our ad
dollars to do more than merely increase awareness. At the end of the day, the real
question is:“How well did it work?”
Almost everybody in the U.S. now recognizes our name and our tagline, "What’s
in your wallet?” Our television advertising has lifted brand awareness scores to the
point where Capital One rivals old-line giants like American Express, Citibank®and
Discover®
.A strong brand makes Capital One a standout in the MasterCard and Visa®
crowd and gives us a decided edge as we expand our product lines and Internet marketing.
Brand building is about more than just winning customers. It’s also about
delivering on promises. Consumers now know that they can count on Capital One for
the best products and prices, great service, no hassles and no surprises in the fine
print. Capital One’s reputation, earned daily, adds to growth by winning
customers and keeping their loyalty, attracting top talent and creating opportunities
for mutually profitable alliances with
leaders in other industries.
We could tell you about our newest
ad campaign, but chances are
you’ve already seen it.
92% brand
awareness
19 million see
Capital One
Bowl Week
on ESPNTM
“Best Television
Ad Campaign”
CIMA Awards
Card Marketing
Magazine
No-Hassle
card launched
Capital One
Florida
Citrus Bowl
Brand
campaign
launches
61% brand
awareness