Qantas 2009 Annual Report Download - page 50

Community
The Qantas Group is a major contributor to
charitable, educational, sporting and cultural
endeavours, notably in Australia’s regional and
remote communities.
Sharing the Spirit
Beneficiaries include CanTeen, CARE Australia,
Clean Up Australia, Garvan Institute, Mission
Australia, National Breast Cancer Foundation,
Starlight Children’s Foundation and UNICEF.
In its fifth year, the Qantas Spirit of Youth
Awards encourages young Australians in
fashion, film and animation, industrial design,
photography, music, visual arts and visual
communications, with 12 months’ mentoring
from industry leaders plus cash and airfares.
Qantas operated two charity flights, raising
more than $168,000 for the Royal Institute for
Deaf and Blind Children and the Melbourne
Royal Children’s Hospital.
Jetstar’s New Zealand charity flight raised
$10,000 for local charity Cure Kids. Jetstar also
appointed StarKids ambassadors throughout
the Jetstar workforce in Australia to generate
fundraising opportunities.
Sporting and Cultural Sponsorships
Sport: Sponsorships include the Australian
Olympic Team, the Formula 1 Australian Grand
Prix, the AFL, the Qantas Wallabies and the
Qantas Socceroos. Jetstar sponsored the
Gold Coast Titans and became official airline
of the Rugby League World Cup 2008
and the Australian Kangaroos.
In January 2009, Qantas became the major
corporate partner of AFL Indigenous programs,
a sponsor of the Northern Territory’s first AFL
team, NT Thunder; and renewed its partnership
with the Red Dust Role Model Program.
Arts: Sponsorships include AFI Awards, Art Gallery
of New South Wales, The Australian Ballet,
Australia Business Arts Foundation, Australian
Chamber Orchestra, Australian Youth Orchestra,
Bangarra Dance Company, Canberra Symphony
Orchestra, Helpmann Awards, Museum of
Contemporary Art Sydney, National Gallery of
Victoria, Opera Australia, The Queensland
Performing Arts Centre, Sydney Dance Company,
Sydney Festival and Sydney Theatre Company.
Qantas Foundation
The Qantas Foundation aims ‘to bring together
Australia’s spirit of sharing’. Since its establishment
in April 2008, the Qantas Foundation has
committed over $1 million worth of support to
important charitable causes. The Foundation
supports the Australian Business and Community
Network programs in disadvantaged schools.
Fauna and Flora International Australia received
$100,000 for its biodiversity conservation project
in Queensland.
Victorian Bushfires
Qantas Group people, with the support of the
Qantas Foundation, rallied in support of
Australians affected by the February 2009
bushfires, including some Qantas Group
colleagues. The combined value of employee
donations and financial, material and in-kind
assistance was more than $800,000, including:
– Compassionate and support measures for
employees affected by the bushfires, or working
as volunteers
– A contribution of $100,000 in the immediate
aftermath of the fires
– A combined donation by Qantas employees and
the Group of $481,000, largely under the auspices
of the Qantas Foundation
– A Qantas $100,000 air travel fund for drawing
down by the Victorian Government
– Qantas and Jetstar flights for the Country Fire
Association and to transport interstate Emergency
Services personnel to assist in the recovery effort
– Donations of blankets, amenity kits, tableware
and clothing
– Support for numerous fundraising events
including the Sound Relief concerts in Melbourne
and Sydney in March 2009 which raised more
than $5 million
– Deployment of Qantas/Jetstar channels to
promote the call for donations
– Sponsorship by Jetstar of more than 50 people
affected by the fires to fly to the Gold Coast in
partnership with the Salvation Army.
In 18 years, the Change for
Good partnership with
UNICEF has raised more than
$20 million for children in over
150 developing countries.
Passengers donated $1.9 million
in 2008/09.
48 Qantas Annual Report 2009