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31 Qantas Annual Report 2009
Since its launch in 2004,
Jetstar Asia has grown
to a network of 17 Asian
destinations in 10 countries
with a fl eet of seven A320s.
New Zealand
Jetstar entered the Auckland market in April 2009
with daily services to Sydney and the Gold Coast.
Jetstar replaced Qantas in the domestic
New Zealand market in June 2009, operating 84
services a week between Auckland, Christchurch,
Queenstown and Wellington and reshaping the
market with one-way launch fares from NZ$29
and a special sale of NZ$1 seats.
International
Jetstar’s growth into Asian markets was a
standout for the Qantas Group in 2008/09.
By May 2009, it was the second largest carrier
in the Australian international market.
Jetstar grew frequency on its Japan services
and established new flying from the Gold Coast
to Osaka and Tokyo. Jetstar is now the primary
carrier, by capacity, between Australia and Japan.
Product enhancements were made to Jetstar’s
international premium StarClass offering on long
haul services, including new crockery and cutlery,
an extended premium beverage selection, and
newly designed meals, featuring Japanese cuisine
on Japan flights. Plans are advanced for an
increase to four fluent Japanese-speaking crew
on each flight between Australia and Japan.
Jetstar Asia
A simplified ownership structure for Singapore-
based Jetstar Asia was announced in April 2009,
providing greater alignment with the Qantas
Group’s Australian operations and a platform for
future growth. In anticipation of more ‘open skies’
across Asia, Qantas increased its holding to 49 per
cent while a 51 per cent shareholding was
acquired by Westbrook Investments Pte Ltd.
Under the holding company Newstar Investment
Holdings Pte Ltd, the new structure continues to
enjoy Singapore traffic rights.
Jetstar Asia will take delivery of three
new A320 aircraft and launch new services in
2009/10. Daily flights from Singapore to Penang
commenced on 1 July 2009, increasing to twice
daily on 1 October; additional frequencies were
added to Singapore-Bangkok and Singapore-
Manila; and services were reintroduced between
Singapore and Phuket. Jetstar Asia operates 88
weekly services between Singapore and Malaysia.
Increased cooperation and alignment between
the Australian and Singaporean operations are
well advanced. Jetstar Asia has launched ‘JetSaver
Light’ fares, ‘Extra Leg Room’ seating, ‘Spare
Seats’ and interline sales with Qantas.
Jetstar Pacific
Vietnam’s first domestic low fares carrier, Jetstar
Pacific, received its first A320 aircraft in December
2008, commencing the gradual replacement of
its existing fleet of five B737s.
Jetstar Pacific’s Vietnamese domestic network
includes seven destinations, with its hubs located
in Ho Chi Minh City and Hanoi.
The Qantas Group owns 27 per cent of Jetstar
Pacific, with the airline’s remaining Vietnamese
shareholders headed by State Capital Investment
Corporation and Saigon Tourist Holding
Company. A Business Services Agreement and a
separate Branding Agreement with Jetstar provide
a strategic foothold for the Qantas Group in one
of Asia’s fastest developing economies.
jetstar.com was named Vietnam’s number
one e-commerce website for 2008 and follows
Jetstar Pacific in becoming the first airline to
offer customers in Vietnam the convenience of
online booking.