Qantas 2009 Annual Report Download - page 38

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Frequent Flyer
Qantas Frequent Flyer is Australia’s leading loyalty
program with 5.8 million members at 30 June
2009. Members can earn points into their single
Frequent Flyer account with over 400 program
partners in Australia and worldwide – including
car rental companies, hotels, financial institutions,
restaurants and retailers – and use their points to
redeem on Qantas, Jetstar and 23 partner airlines;
or online at the Qantas Frequent Flyer Store,
strengthened to offer over 1,000 products,
services and vouchers. The program is uniquely
positioned to recognise and reward the Qantas
Group’s most frequent and valuable customers.
Qantas Frequent Flyer has made fundamental
enhancements to the program over the past
12 months.
Qantas and Jetstar ‘Any Seat Awards’ were
introduced in July 2008, allowing members
to use points for any available seat, including
taxes and charges, on any flight with a QF or JQ
flight number. The ‘Points Plus Pay’ option allows
members to pay the difference where they do not
have enough points.
A Qantas Frequent Flyer Direct Earn card
provides members with the opportunity
to link their credit or debit card directly to their
Frequent Flyer membership to maximise points,
consolidating all points earned into one account.
A Direct Earn card also enables members to earn
points twice on single transactions – once with
any of over 400 partners and then again by paying
with the Direct Earn card.
Qantas Frequent Flyer introduced its
Restaurants Program in April 2009, commencing
with more than 150 partner restaurants, bars
and cafes that allow members to earn points
when they dine. Plans are underway for further
expansion across the country.
The Woolworths Group became a Qantas
Frequent Flyer program partner in June 2009.
The alliance has united two of Australia’s most
recognised and iconic brands and delivers greater
reward opportunities for consumers through their
everyday shopping. Members will be able to earn
points at Woolworths and Safeway supermarkets,
Woolworths and Safeway Liquor, Big W, Dick
Smith, Tandy, BWS and Woolworths Caltex fuel
outlets once the program is fully rolled out.
Qantas Frequent Flyer is focused on further
expansion of its program partners, and is planning
investments in systems and data analytics to
support its anticipated growth in members.
A minority Australian initial public offering
of the Qantas Frequent Flyer business has now
been ruled out.
Frequent Flyer Key Figures 2008/09 2007/08
Revenue ($m) 1,133 849
Underlying Earnings
Before Interest and Tax ($m) 226 128
Earnings Before Interest
and Tax ($m) 310 128
Membership (millions) 5.8 5.3
Employees
(Full Time Equivalent) 71 53
36 Qantas Annual Report 2009