Qantas 2009 Annual Report Download - page 35

qantas.com
qantas.com remains Australia’s number one travel
site*, with an average of 7.5 million visits each
month. In 2008/09, qantas.com continued to
develop as a complete travel solution. Additional
revenue streams were achieved with ancillary
products such as car hire, hotels, travel insurance
and Qantas Box Office. A comprehensive travel
portal and blog, Travel Insider, was launched in
November 2008, providing free content from
Frequent Flyers, and journalists from inflight
magazine Qantas The Australian Way.
qantas.com launched a number of significant
product enhancements during the year. Following
the successful launch of ‘Business Solutions’ in
Australia in 2007/08, ‘Qantas Business Essentials’ –
a customised online booking solution for small-to-
medium enterprises offshore – was launched in
February 2009. The tool incurs no booking fees and
can be used by business customers in Hong Kong,
New Zealand, Singapore, the UK and the US.
New interline selling now allows customers
to book flights to a total of 59 domestic and 118
international destinations with the addition of 43
new carriers, including British Airways, Aer Lingus
and American Airlines, as well as all Jetstar
domestic services.
‘Round the World’ bookings became available
with the launch of the oneworld booking engine,
while international online booking capability was
expanded to seven languages and 30 countries
outside Australia. Customers can now change
their international bookings online and eligible
Qantas Frequent Flyers can choose their seat
immediately after booking with ‘Advance Seat
Selection’. ‘Online Check-in’ was introduced for
Qantas international flights in June 2009.
qantas.com mobile was enhanced to deliver
the latest information direct to mobile devices
such as the iPhone and the BlackBerry. The mobile
site offers real-time flight arrivals and departures,
worldwide flight timetables, a ‘View Your
Booking’ function, contact numbers for Qantas
offices worldwide and Qantas Club lounge
locations and contact information.
qantas.com was successfully relaunched
on 21 July 2009 with a new look and feel,
showcasing the latest improvements.
jetstar.com
jetstar.com, the fastest growing of any Australian
travel site*, now attracts around five million
visitors a month. A new booking and reservation
platform – New Skies – was introduced to equip
the site for future growth, while international
functionality was expanded to nine different
languages.
Jetstar passengers can now check-in online up
to 48 hours prior to departure and can check-in
for their return leg at the same time if that flight
falls within a week.
Jetstar was the first airline in the world to offer
a sale exclusively through the social networking
site Twitter and with the introduction of a mobile
version of jetstar.com for iPhone and other 3G
handsets. On the mobile version of jetstar.com,
JetFlex customers can change existing bookings
and all customers can retrieve flight information
and check fares.
Jetstar was one of the world’s first airlines
to trial mobile phone SMS boarding pass
technology for its Australian and New Zealand
domestic services, developed by Jetstar and
the Sissit Group.
Jetstar’s ‘Fifth Birthday Sale’ attracted both
the biggest booking hour and the biggest
booking day in the carrier’s history, with over a
million visitors to jetstar.com during the two-day
sale and over 150,000 seats sold on 6 May 2009.
Online
*Source: Hitwise *Source: Nielsen
AWARDS
qantas.com
– Outstanding
Achievement Award,
2008 Interactive
Media Awards,
airline category
– Australia’s Number
One Website,
2008 Hitwise,
Travel, Transport and
Aviation, Commercial
categories
– Best Airline site,
2008 TravelMole
Best Web Awards Asia
jetstar.com
– Vietnam’s number one
e-commerce website
for 2008
33 Qantas Annual Report 2009