Foot Locker 2008 Annual Report Download - page 9

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7
street in a major metropolitan area or in a
popular mall-based location. Our Euro-
pean stores are highly visible and heavily-
trafficked, and are somewhat smaller in
size than the Company’s U.S. based stores.
Foot Locker Europe positions itself as
a “house of brands,” to differentiate its
stores from the competition by specializing
in selling unique, premium athletic foot-
wear, that is sourced primarily from well-
known suppliers, and athletically-inspired
apparel to fashion-conscious, primarily
male consumers.
In 2008, Foot Locker Europe initiated
its multi-channel expansion strategy by
launching Foot-locker.co.uk, a commerce-
enabled website targeted to customers in
the United Kingdom. The Company will
continue to utilize its existing Footlocker.eu
website to communicate with Foot Locker’s
consumers throughout all of Europe.
In Canada, Foot Locker aims to be the
leading athletic lifestyle footwear and ap-
parel destination for consumers who seek
the latest trends in style and fashion. Foot
Locker stores in Canada provide an excit-
ing shopping experience and an exclusive
product mix in a customer service and
team-oriented environment. Foot Locker
operates stores in most major cities and
malls across nine Canadian provinces. At
year-end, the Company operated 130 Foot
Locker stores in Canada, located primarily
in major shopping malls.
In the Asia/Pacific region, Foot Locker
has a market leadership position, particu-
larly in the premium marquee sector of
the industry. Foot Locker’s business in this
region is driven by offering for sale exclusive
products that differentiate its stores from
the competition, thereby enhancing their
ability to connect with the youthful consum-
er. Over the past several years, Foot Locker
Asia/Pacific’s sales and profits have in-
creased significantly. At year-end, the Com-
pany operated 76 stores in Australia and 14
in New Zealand, with a large percentage
located in major metropolitan areas.