Foot Locker 2008 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2008 Foot Locker annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 99

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99

6
Since its inception in 1974, youthful, multi-
cultural and fashion-conscious consumers
have chosen Foot Locker as their preferred
destination in the mall for athletic footwear
and apparel. Today, Foot Locker’s primary
customer, a 12-to-24 year old male, can find
the latest styles and technologies in the
basketball, running, cross-training and vari-
ous athletically-inspired fashion categories
at Foot Locker stores throughout the Unit-
ed States, Europe, Canada, Australia, New
<i>>`]Ê*ÕiÀÌÊ,V]ÊÌiÊ6À}ÊÃ>`ÃÊ>`Ê
Guam. Foot Locker maintains its competi-
tive position by keeping its merchandise
assortments fresh, updating the look and
feel of its store environment and providing
exceptional customer service.
In the United States, Foot Locker is
focusing its business strategies on build-
ing customer loyalty further by offering the
consumer an enjoyable shopping experi-
ence. At year-end, Foot Locker operated
1,218 stores in all 50 states. Its distinctly
designed stores, which average 4,100 gross
square feet, create an energetic environ-
ment with its modern product displays,
music videos and lifestyle graphics. From
the signature black and white striped
uniforms worn by every associate to the
striking product presentations, the store’s
ambience is reflective of its sports heritage.
In addition, Foot Locker’s experienced and
knowledgeable sales associates are trained
to offer unique, one-on-one customer ser-
vice. Foot Locker defines its core customer
as “athletic connoisseurs” who adhere
to an authentic sport heritage and are, in
many cases, collectors of athletic footwear.
Foot Locker seeks to strengthen its
brand awareness in the United States
through a myriad of advertising and sports
marketing programs, that include the Foot
Locker Cross Country Championships,
NBA All-Star Weekend’s Three-Point
Shootout Contest and the ING New York
City Marathon.
In Europe, Foot Locker is the premium
retailer of athletic-influenced footwear and
apparel. At year-end, the Company oper-
ated 512 stores in 17 countries in Europe,
with a high concentration in France, Ger-
many, Italy, Spain and the United Kingdom.
The typical European Foot Locker store is
situated either on a prime shopping