Foot Locker 2008 Annual Report Download - page 14

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Champs Sports was acquired by the Com-
pany in 1987. Since that time, the Champs
Sports business has grown to become a
leading mall-based athletic retailer in North
America with 565 stores at year end. Its
stores offer a product mix comprised of
athletic footwear, apparel and accessories
for a wide variety of sports, fitness and
lifestyle activities.
Each Champs Sports store is designed
to provide an in-depth array of products,
one-on-one customer service and a sales
environment that reflects the lifestyle of its
target market – 12-to-25 year old consum-
ers who reside in suburban communities.
The typical Champs Sports store is approxi-
mately 5,400 gross square feet.
Champs Sports differentiates its stores
from its mall-based competitors by devel-
oping new and exclusive athletic footwear
products in coordination with the Com-
pany’s well-known merchandise suppliers.
A key competitive advantage is its private-
label apparel offerings that the Company
designs and sources directly from manufac-
turers. Champs Sports is also well known as
a destination in the mall for its “licensed”
apparel assortments of college, National
Football League, National Basketball Asso-
ciation, National Hockey League and Major
League Baseball teams.
Focusing on the development of
sports-related marketing programs is a key
strategy designed to build the Champs
Sports brand equity. For example, since
2004, Champs Sports has benefited from its
sponsorship of the Champs Sports Bowl, a
top tier bowl game which features college
football teams from the ACC and Big Ten
conferences.
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