Foot Locker 2008 Annual Report Download - page 24

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8
PART II
Item 5. Market for the Company’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities
Information regarding the Company’s market for stock exchange listings, common equity, quarterly high and
low prices, and dividend policy are contained in the “Shareholder Information and Market Prices” note under “Item 8.
Consolidated Financial Statements and Supplementary Data.”
Performance Graph
The following graph compares the cumulative five-year total return to shareholders on Foot Locker, Inc.’s
common stock relative to the total returns of the S&P 400 Retailing Index and the Russell 2000 Index.
Indexed Share Price Performance
0
20
40
60
80
100
120
140
160
Jan-04 Jan-05 Jan-06 Feb-07 Feb-08 Jan-09
(%)
S&P 400 Retailing Index Russell 2000
Foot Locker, Inc.
Item 6. Selected Financial Data
Selected financial data is included in the “Five Year Summary of Selected Financial Data” note in “Item 8.
Consolidated Financial Statements and Supplementary Data.”
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Business Overview
Foot Locker, Inc., through its subsidiaries, operates in two reportable segments — Athletic Stores and Direct-
to-Customers. The Athletic Stores segment is one of the largest athletic footwear and apparel retailers in the world,
whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, and Footaction. The Direct-to-
Customers segment reflects CCS and Footlocker.com, Inc., which sells, through its affiliates, including Eastbay, Inc., to
customers through catalogs and Internet websites.
The Foot Locker brand is one of the most widely recognized names in the market segments in which the Company
operates, epitomizing high quality for the active lifestyle customer. This brand equity has aided the Company’s
ability to successfully develop and increase its portfolio of complementary retail store formats, specifically Lady
Foot Locker and Kids Foot Locker, as well as Footlocker.com, Inc., its direct-to-customers business. Through various
marketing channels, including television campaigns and sponsorships of various sporting events, Foot Locker, Inc.
reinforces its image with a consistent message; namely, that it is the destination store for athletic footwear and
apparel with a wide selection of merchandise in a full-service environment.