Foot Locker 2008 Annual Report Download - page 13

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11
GREEN INITIATIVECORRUGATED BOXES
The Company has developed a process to re-use the cor-The Company has developed a process to re-use the cor-
rugated boxes that are required to ship merchandise to its rugated boxes that are required to ship merchandise to its
stores and distribution centers. Additionally, the Company stores and distribution centers. Additionally, the Company
sells its unusable boxes to various recyclers, reducing both sells its unusable boxes to various recyclers, reducing both
its waste and cost of operations.its waste and cost of operations.
Another opportunity for growth is identi-
fying compatible acquisition opportunities
that can be integrated effectively into the
infrastructure that supports the Company’s
existing direct-to-customers operation.
CCS, an acquisition completed during
the fourth quarter of 2008, is an exciting
example of the successful execution of this
strategy by the Company.
CCS was founded in California in 1985
and today represents the leading retailer
in the United States that sells skateboard
footwear, apparel, hard-goods and acces-
sories through catalogs and the Internet.
The target customer of CCS is a teenaged
boy who participates actively in the sport
of skateboarding or is inspired by an action
sports lifestyle.
Through the acquisition of CCS, the
Company was able to expand its business
in the rapidly growing action and extreme
sports categories. The operations that
supported the CCS business prior to being
acquired by Foot Locker, Inc., including its
websites, distribution, call centers and in-
formation technology, were integrated into
the Company’s existing direct-to-customers
infrastructure before year end. Combining
the support operations of CCS with that
of the Company’s existing infrastructure is
expected to provide significant operational
benefits in 2009 and allow the well-regard-
ed CCS management team to continue to
focus on growing the business profitably.