Foot Locker 2008 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2008 Foot Locker annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 99

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99

8
Since opening its first store in 1987, Kids
Foot Locker has differentiated itself in the
marketplace by being the only U.S. chain
that offers branded athletic footwear and
apparel for children. Kids Foot Locker’s 305
stores average 2,400 gross square feet and
are designed uniquely with eye-catching
fixtures, playful displays and graphics to
appeal to parents and children.
At Kids Foot Locker, parents find a
complete collection of athletic products
targeted specifically at outfitting 5-to-
11 year old children. The core Kids Foot
Locker customer – who also tends to be a
customer of Lady Foot Locker – is a mother
of young children.
An important competitive advantage
that Kids Foot Locker provides to the Com-
pany is an early engagement with young
children who many times embrace the Foot
Locker brand and become life-long loyal
customers.
Kids Foot Locker’s marketing campaigns
are designed to attract the attention of,
and communicate effectively with, children.
The Company also utilizes this approach
when developing the Kids Foot Locker
store’s visual merchandising, which has
been updated to include new kid-friendly
apparel tables, as well as new brightly lit
shoe risers.
Lady Foot Locker was developed by the
Company in 1982 and quickly became the
leading U.S. specialty store chain selling
athletic footwear, apparel and accessories
to youthful and active women. Lady Foot
Locker’s primary target customer is a 13-to-
34 year old woman who is active, fashion-
savvy and brand-conscious.
Lady Foot Locker’s 486 stores, which
average 2,200 gross square feet, are de-
signed to facilitate a pleasant and effort-
less shopping experience. The clear and
prominent display of footwear by category,
and apparel by collection, makes it easy
for customers to shop for a specific activity.
Lady Foot Locker stores include a “Feature
Zone,” designed to display the newest
products and the latest brand styles promi-
nently. This area is updated constantly to
create the head-to-toe look for which
Lady Foot Locker is well-known.
An important part of Lady Foot Locker’s
mission is to maximize brand awareness
through event marketing programs such
as the Disney Princess Half Marathon, the
Nike Women’s Marathon in San Francisco,
where more than 30,000 women competed
this past year, and the annual Tae Bo Fit-
ness Challenge, to name a few.
GREEN INITIATIVE – – LIGHTING
The Company is migrating toward utilizing more-efficient The Company is migrating toward utilizing more-efficient
lighting technologies in its various corporate offices, opera-lighting technologies in its various corporate offices, opera-
tional facilities and stores. By utilizing more-efficient light tional facilities and stores. By utilizing more-efficient light
bulbs, the Company is conserving energy and extending bulbs, the Company is conserving energy and extending
the useful life of its capital expenditures, while enhancing the useful life of its capital expenditures, while enhancing
the clarity of its merchandise displays in its stores.the clarity of its merchandise displays in its stores.