Zynga 2014 Annual Report Download - page 9

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Table of Contents
Our Franchises
We have created evergreen franchises such as FarmVille, Casino and Words With Friends. Zynga’s NaturalMotion is the creator of hit
mobile games in popular entertainment categories, including CSR Racing , CSR Classics and Clumsy Ninja . In 2015, we expect to move into
new game categories that align with the timeless entertainment categories that consumers care about, including the Action Strategy category.
We currently invest in several game categories, including the following:
We also intend to invest in other strategic categories in the future.
6
•
Create New Hits.
We will continue to invest in building new games and expand the number of categories of games that we offer, as
well as offer our games on multiple platforms so players can access our games on various devices. For example, in addition to
multiple in-game features and events, this year we released Hit It Rich! Slots, New Zynga Poker and Wizard of Oz Slots for our
Casino franchise, FarmVille 2: Country Escape for our FarmVille franchise and New Words With Friends for our Words With
Friends franchise and we have announced that we intend to launch a match 3 game for our FarmVille franchise in 2015. We also
entered the Sports category, with the launch of NFL Showdow n and the announcement of our upcoming launch of Tiger Woods
Golf, and the Runner category, with the launch of
Looney Tunes Dash!
•
Growth on Mobile.
We believe there is a large opportunity to extend our brand and games to mobile platforms including Apple iOS
and Google Android. We brought our popular FarmVille franchise to mobile in 2014 with FarmVille 2: Country Escape . We also
believe our acquisition of NaturalMotion accelerates our mobile growth and adds mobile titles in various strategic game categories,
such as Racing and People Simulation. We have announced that in 2015 we will enter into the Action Strategy category, with mobile
releases from both NaturalMotion and Zynga.
•
Farm
.
Represented by our market-leading games such as FarmVille , FarmVille 2 and FarmVille 2: Country Escape , these games
allow our players to express their personalities by customizing the appearances of their characters.
•
Casino
.
Includes Zynga Poker , a 7 year old game, which recently received a major update that overhauled the experience for newer
devices. Zynga Poker Classic was recently launched after listening to customer feedback. Additionally, expanded our category
footprint with the launch of
Hit It Rich! Slots
on mobile devices in 2014.
•
Words . Includes one of our most popular new mobile-game titles in New Words With Friends , which launched in early October
2014 . Games in this category provide chances for friendly competition and allow our players to quickly connect with friends and
family when they start a game and to build and enhance relationships throughout the game experience.
•
Racing
.
Entered into this category with our February 2014 acquisition of NaturalMotion, developer of
CSR Racing
.
•
People Simulation.
Entered into this category with NaturalMotion’s Clumsy Ninja , a popular mobile game that was downloaded
10 million times in the first week of its November 2013 launch according to Apple.
•
Sports.
Entered the Sports category with the launch of our sports brand, Zynga Sports 365. Launched NFL Showdown in September
across iPhone, iPad, iPod Touch and Google Play.