Zynga 2014 Annual Report Download - page 8

Table of Contents
On February 11, 2014, we completed the acquisition of 100% of the equity interests in NaturalMotion pursuant to the share purchase
agreement, dated January 30, 2014, by and among us, Zynga Game International Limited, NaturalMotion, NaturalMotion’s shareholders and
Shareholder Representative Services LLC, as sellers’ representative. NaturalMotion’s shareholders and vested option holders received an
aggregate of $391 million in cash and 39.8 million shares of our Class A common stock. Zynga’s acquisition of NaturalMotion expanded our
creative pipeline into two new consumer categories—People Simulation and Racing—and provided Zynga with cutting-edge technology and
tools, including Euphoria, that we believe will help accelerate Zynga’s ability to deliver hit games.
Our operations are headquartered in San Francisco, California, and we have several operating locations in the U.S. as well as various
international office locations in Asia and Europe. We were originally organized in April 2007 and completed our initial public offering in
December 2011. Our Class A common stock is listed on the NASDAQ Global Select Market under the symbol “ZNGA.”
Our Strategy and Core Commitments
Our mission is to connect the world through games. In pursuit of our mission, we encourage entrepreneurship and intelligent risk-taking to
produce great games and breakthrough innovations. Our goal from a content perspective is to create top hits that engage mainstream global
audiences.
We encourage innovation, the creation of compelling game experiences and moving with a sense of urgency to capitalize on our
opportunities for our success and the benefit of our players. These factors are critical to extending our leadership position as we seek to continue
building successful franchises. We remain steadfast in our commitment to the following:
Our Social Games
We design our social games to provide players with shared experiences that surprise and delight them. Our social games leverage the
global connectivity and distribution on mobile platforms such as iOS and Android and social networking sites such as Facebook. Our games are
free to play, span a number of categories and attract a community of players that is demographically and geographically diverse. We operate our
games as live services and update them with fresh content and new features to make them more social, enhance player engagement and improve
monetization. We analyze the data generated by our players’ game play and social interactions to guide the creation of new content and features.
We use this ongoing feedback loop to keep our games compelling and enhance the player experience.
Our Content
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Grow and sustain proven hits
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Create new hits
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Drive efficiencies
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Make Games Free, Accessible and Fun.
We operate our games as live services that are available anytime and anywhere. We design
our social games to provide players with easy access to shared experiences that delight, amuse and entertain, and we will continue to
update our games on an ongoing basis with fresh content and new features to make them more social and fun for our players.
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Sustain and Grow Existing Franchises
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We will continue to enhance the games that make up our market-leading franchises
including FarmVille, Words with Friends, Casino, People Simulation and Racing. We regularly update our games after launch to
encourage social interactions, add new content and features and seek to improve monetization.