Zynga 2014 Annual Report Download - page 5

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Table of Contents
These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in “Part II.
Item 1A. Risk Factors” of this Annual Report on Form 10-K. Moreover, we operate in a very competitive and rapidly changing environment and
industry. New risks may also emerge from time to time. It is not possible for our management to predict all of the risks related to our business
and operations, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in any forward-looking statements we may make. The achievement or success of
the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions. In light of these risks,
uncertainties and assumptions, the forward-looking events and circumstances discussed in this Annual Report on Form 10-K may not occur and
actual results could differ materially and adversely from those anticipated, predicted or implied in the forward-looking statements.
2
•
our ability to manage new IP costs;
•
competition in our industry;
•
maintaining technology infrastructure and employees that can efficiently and reliably handle increased player usage, changes in
mobile devices and game platforms, fast load times and the rapid deployment of new features and products;
•
our ability to anticipate and address technical challenges that may arise;
•
our ability to protect our players
’
information and adequately address privacy concerns;
•
our ability to maintain reliable security services and infrastructure to protect against security breaches, computer malware and
hacking attacks;
•
market opportunity in the social gaming market, including the mobile market and advertising market;
•
our ability to effectively implement the new game development, testing and marketing processes we have developed to effectively
launch a diversified game slate from Zynga and NaturalMotion, and take advantage of our scale to aggressively compete and take
advantage of the market opportunity in our industry in 2015, including the mobile market and advertising market;
•
our ability to successfully monitor and adapt to changes in gaming platform and consumer demand as the industry continues to
evolve;
•
our ability to develop, identify, market and launch hit games and new features and content for our existing games in a timely manner;
•
the ability of our games to generate revenue and bookings for significant period of time after launch and the timing for market
acceptance of new games;
•
our ability to utilize, protect, defend and enforce our intellectual property;
•
our exposure to intellectual property disputes and other litigation;
•
our exposure to illegitimate credit card activity and other security risks, including sales or purchases of virtual goods used in our
games through unauthorized or illegitimate third
-
party websites;
•
our ability to manage risks, costs and other challenges associate with international expansion;
•
the impact of laws and regulations on our business;
•
our evaluation of new business opportunities and acquisitions by us, including integration of newly acquired businesses;
•
our ability to understand industry trends, such as seasonality, and position our business to take advantage of these trends; and
•
the effectiveness of our cost cutting activities and our ability to control and reduce expenses, including our estimated savings and
charges associated with our restructuring efforts.