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Table of Contents
Zynga Inc.
Form 10-K
For the Fiscal Year Ended December 31, 2014
Zynga, the Zynga logo and other trademarks or service marks of Zynga appearing in this report are the property of Zynga. Trade names,
trademarks and service marks of other companies appearing in this report are the property of their respective holders.
References in this report to “DAUs” mean daily active users of our games, “MAUs” mean monthly active users of our games, “MUUs”
mean monthly unique users of our games, “ABPU” means average daily bookings per average DAU and “MUPs” mean monthly unique payers
in our games. Unless otherwise indicated, these metrics are based on internally-derived measurements across all platforms on which our games
are played. For further information about ABPU, DAUs, MAUs, MUPs, and MUUs as measured by us, see the section titled “Management’s
Discussion and Analysis of Financial Condition and Results of Operations
—
Key Metrics.
”
Page
PART I
Item 1.
Business
4
Item 1A.
Risk Factors
12
Item 1B.
Unresolved Staff Comments
42
Item 2.
Properties
42
Item 3.
Legal Proceedings
43
Item 4.
Mine Safety Disclosures
43
PART II
Item 5.
Market for Registrant
’
s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
44
Item 6.
Selected Consolidated Financial and Other Data
46
Item 7.
Management
’
s Discussion and Analysis of Financial Condition and Results of Operations
50
Item 7A.
Quantitative and Qualitative Disclosures about Market Risk
71
Item 8.
Financial Statements and Supplementary Data
72
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
109
Item 9A.
Controls and Procedures
109
Item 9B.
Other Information
109
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
110
Item 11.
Executive Compensation
110
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
110
Item 13.
Certain Relationships and Related Transactions, and Director Independence
110
Item 14.
Principal Accounting Fees and Services
110
PART IV
Item 15.
Exhibits and Financial Statement Schedules
111
Signatures
116