Zynga 2014 Annual Report Download - page 4

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Table of Contents
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements. In some cases you can identify these statements by forward-
looking words such as “believe,” “may,” “will,” “might,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “should,” “would,” “project,”
“plan,” “outlook,” “target,” “expect,” or similar expressions, or the negative or plural of these words or expressions. These forward-looking
statements include, but are not limited to, statements concerning the following:
1
•
our future spend, including spend on R&D and marketing and our future margins;
•
our future operational plans, use of cash, strategies and prospects;
•
the breadth and depth of our games slate for 2015 and the success of this slate, including as it relates to the investment in this slate in
2014 and the first half of 2015;
•
our ability to grow mobile bookings in 2015;
•
the closure of our China studio;
•
our ability to execute against our strategy and deliver long term value to our shareholders, employees and players;
•
our ability to accurately forecast our upcoming game launches and bookings and revenue related to upcoming game launches and the
performance of our existing games;
•
our relationship and/or agreements with key licensing partners, additional platform providers or any other key partners;
•
our ability to launch and monetize successful new games and features for web and mobile in a timely manner and the success of these
games and features;
•
the process of integrating NaturalMotion Limited’s (“NaturalMotion’s”) operations into our operations, including but not limited to
our expected ability to expand our creative pipeline, accelerate our growth on mobile and deliver hit NaturalMotion games in 2015;
•
our ability to sustain and expand key games to sustain and grow audiences, bookings and engagement, including our top franchises:
Casino, Words With Friends, FarmVille, Racing
and
People Simulation
;
•
the effectiveness of our marketing program and initiatives and our ability to obtain game featuring from partners;
•
our entry into, or expanded game offerings in new evergreen content categories, the evergreen and commercial potential of these
categories, the timely launch of our games in these categories and the success of these games;
•
our relationship with Facebook, changes in the Facebook platform and/or changes in our agreement with Facebook;
•
our relationship with Apple, Google and other Android platform providers, changes to the Android or iOS platforms and /or changes
in our agreements with Apple, Google and/or other Android platform providers;
•
our ability to renew our existing brand, technology and content licenses as they expire and secure new licenses for top brands;
•
our ability to attract and retain key employees in light of business challenges, including employees key to franchise games and
planned launches and senior management;
•
the impact of our new hires on our organization and other changes in personnel and roles;
•
our ability to efficiently deploy employees and leverage our teams and talent, including shifting resources when necessary to
prioritize more important projects;