Zynga 2014 Annual Report Download - page 16

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Table of Contents
In addition to the market factors noted above, our ability to successfully develop games for mobile platforms and their ability to achieve
commercial success will depend on our ability to:
These and other uncertainties make it difficult to know whether we will succeed in continuing to develop successful mobile games and
launch these games in accordance with our financial plan. If we do not succeed in doing so, our business will suffer.
Moreover, our mobile games generally monetize at a lower rate than our web-based games and we may not be successful in our efforts to
increase our monetization from mobile games. If we are unable to offset the decline in our web-based games with bookings from our mobile
games, our revenue and our financial performance will suffer.
We are also a relatively new entrant in the mobile game market and, as a result have a relatively short history in developing and launching
mobile games. As a result of this we may have difficulty predicting the development schedule of a new game and forecasting bookings for a
game. If launches are delayed and we are unable to monetize mobile games in the manner that we forecast our ability to grow revenue and our
financial performance will be negatively impacted.
13
•
effectively market mobile games to our existing web
-
based players, mobile players and new players without excess cost;
•
achieve viral organic growth;
•
adapt to changing player preferences;
•
adapt games quickly to make sure they are compatible with, and take advantage of feature sets for new releases of mobile phones and
other devices;
•
expand and enhance games after their initial release;
•
anticipate and effectively respond to the growing number of players switching from web-
based to mobile games, the changing mobile
landscape and the interests of players on mobile platforms;
•
attract, retain and motivate talented game designers, product managers and engineers who have experience developing games for
mobile platforms;
•
partner with mobile platforms and obtain featuring opportunities;
•
adapt game feature sets for limited bandwidth, processing power and screen size of typical mobile devices;
•
minimize launch delays and cost overruns on the development of new games;
•
effectively monetize the games;
•
maintain quality social game experience;
•
provide a compelling and optimal user experience through existing and developing third party technologies, including third party
software and middleware utilized by our players;
•
release games compatible with an increasingly diverse set of mobile devices;
•
compete successfully against a large and growing number of existing market participants;
•
minimize and quickly resolve bugs or outages; and
•
acquire and successfully integrate high quality mobile game assets, personnel or companies.