Zynga 2012 Annual Report Download - page 9

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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements. In some cases you can identify
these statements by forward-looking words such as “believe,” “may,” “will,” “estimate,” “continue,”
“anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect,” or similar expressions, or the negative or
plural of these words or expressions. These forward-looking statements include, but are not limited to, statements
concerning the following:
• our future relationship with Facebook, changes in the Facebook platform or changes in our agreements
with Facebook;
• our ability to launch successful new games and hit games for web and mobile generally in a timely
manner;
• sustaining and expanding our franchise games;
• our ability to expand our offerings across several game genres;
• our ability to extend our brand and games to mobile platforms;
• our ability to transition our web franchises to mobile and create new franchises on the web and mobile;
• the growth of the social games market, including the mobile market and the advertising market
• the ability of our games to generate revenue and bookings for a significant period of time after launch
and the timing for market acceptance of new games;
• retaining and adding players and increasing the monetization of our player base;
• expanding our player network, including creating and building a mobile network and the success of
that network;
• user traffic and publishing games from third-party developers on our network;
• our evaluation of new business opportunities, including our expansion into real money gaming;
• our plans and opportunities to expand into real money gaming in the United Kingdom and elsewhere;
• our ability to rationalize our product pipeline, reduce marketing and technology expenditures and
consolidate certain facilities;
• our cost reduction plans and estimated savings and charges;
• capital expenditures and investment in our network infrastructure, including data centers;
• successfully acquiring and integrating companies and assets.
• our use of working capital in general;
• maintaining a technology infrastructure that can efficiently and reliably handle increased player usage,
fast load times and the deployment of new features and products;
• attracting and retaining qualified employees and key personnel;
• maintaining, protecting and enhancing our intellectual property;
• protecting our players’ information and adequately addressing privacy concerns; and
• our stock repurchase program.
These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including
those described in “Part I. Item 1A. Risk Factors” of this Annual Report on Form 10-K. Moreover, we operate in
a very competitive and rapidly changing environment and industry. We are also highly reliant on Facebook and
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