Zynga 2012 Annual Report Download - page 45

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NA means data is not available.
(1) See the section titled “Non-GAAP Financial Measures” below for how we define and calculate bookings, a reconciliation
between bookings and revenue, the most directly comparable GAAP financial measure and a discussion about the
limitations of bookings and adjusted EBITDA.
(2) See the section titled “Non-GAAP Financial Measures” below for how we define and calculate adjusted EBITDA, a
reconciliation between adjusted EBITDA and net income (loss), the most directly comparable GAAP financial measure
and a discussion about the limitations of bookings and adjusted EBITDA.
(3) DAUs is the number of individuals who played one of our games during a particular day, as recorded by our internal
analytics systems. Average DAUs is the average of the DAUs for each day during the period reported. See the section
titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Metrics—Key
Operating Metrics—DAUs” for more information on how we define and calculate DAUs. This reflects 2009 data
commencing on July 1, 2009.
(4) MAUs is the number of individuals who played a particular game during a 30-day-period, as recorded by our internal
analytics systems. Average MAUs is the average of the MAUs at each month-end during the period reported. See the
section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key
Metrics—Key Operating Metrics—MAUs” for more information on how we define and calculate MAUs. This reflects
2009 data commencing on July 1, 2009.
(5) MUUs is the number of unique individuals who played any of our games on a particular platform during a 30-day period,
as recorded by our internal analytics systems. Average MUUs is the average of the MUUs at each month-end during the
period reported. See the section titled “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Key Metrics—Key Operating Metrics—MUUs” for more information on how we define and calculate
MUUs. This reflects 2009 data commencing on July 1, 2009.
(6) ABPU is defined as (i) our total bookings in a given period, divided by (ii) the number of days in that period, divided by
(iii) the average DAUs during the period. See the section titled “Management’s Discussion and Analysis of Financial
Condition and Results of Operations—Key Metrics—Key Operating Metrics—ABPU” for more information on how we
define and calculate ABPU. This reflects 2009 data commencing on July 1, 2009.
Stock-based expense included in the statements of operations data above was as follows:
Year Ended December 31,
2012 2011 2010 2009 2008
Cost of revenue ..................................... $ 12,116 $ 17,660 $ 2,128 $ 443 $ 22
Research and development ............................ 200,640 374,920 10,242 1,817 226
Sales and marketing ................................. 24,684 81,326 7,899 518 381
General and administrative ............................ 44,546 126,306 5,425 1,212 60
Total stock-based expense ......................... $281,986 $600,212 $25,694 $3,990 $689
Year Ended December 31,
2012 2011 2010 2009 2008
Consolidated Balance Sheet Data:
Cash, cash equivalents and marketable
securities .............................. $1,652,313 $1,917,606 $ 738,090 $199,958 $35,558
Property and equipment, net ................. 466,074 246,740 74,959 34,827 4,052
Working capital ........................... 975,225 1,355,224 385,564 (12,496) 8,378
Total assets .............................. 2,576,320 2,516,646 1,112,572 258,848 45,367
Deferred revenue .......................... 347,005 480,645 465,236 223,799 17,196
Total stockholders’ equity (deficit) ............ 1,825,503 1,749,539 482,215 (21,478) 12,995
Non-GAAP Financial Measures
Bookings
To provide investors with additional information about our financial results, we disclose within this Annual
Report on Form 10-K, bookings, a non-GAAP financial measure. We have provided below a reconciliation
between bookings and revenue, the most directly comparable GAAP financial measure.
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