Zynga 2012 Annual Report Download - page 13

•Display Ads in our online web games that include banner advertisements; and
•Licensing of our brands in toy and game product lines.
With Friends Network
We plan to expand our With Friends Network in 2013 to be accessible to both web players and mobile
players alike to make games more engaging, more social and more profitable. We began this effort with our beta
launch of Zynga.com on the web in 2012. The With Friends Network enables players to meet and connect with
other players who share a love for social games across both web and mobile, ultimately giving them more friends
to play with. Players progress faster in their games by connecting with the entire With Friends Network to
instantly get what they need to complete quests, obtain virtual items and advance to the next level.
Our Strategy
Our mission is to connect the world through games. In pursuit of our mission, we encourage
entrepreneurship and intelligent risk taking to produce great games and breakthrough innovations. The key
elements of our strategy are:
•Make Games Free, Accessible and Fun. We operate our games as live services that are available
anytime and anywhere. We design our social games to provide players with easy access to shared
experiences that delight, amuse and entertain, and we will continue to update our games on an ongoing
basis with fresh content and new features to make them more social and fun for our players.
•Launch New Games. We will continue to invest in building new games to expand the genres of games
that we offer, further engage with our existing players and attract new players.
•Continue Mobile Growth. We believe there is a large opportunity to extend our brand and games to
mobile platforms such as Apple iOS and Google Android. We also believe the With Friends Network,
our social gaming network for mobile players, will enhance our audience and increase the engagement
of our mobile players. We will continue to make our games accessible on a large number of mobile and
other Internet-connected devices and invest in developing and acquiring mobile development talent,
technologies and content.
•Enhance Existing Franchises.We will continue to enhance our market-leading franchises including
FarmVille, Words with Friends and Zynga Poker. We regularly update our games after launch to
encourage social interactions, add new content and features and improve monetization.
•Create the Leading Game Network.We are committed to creating the leading social game network for
players and began this effort with the launch of Zynga.com for web players in 2012. We plan to further
expand our With Friends Network in 2013 to be accessible to both web players and mobile players
alike to make games more engaging, more social and more profitable. We have opened up our
application programming interface (“API”) layer to third party developers and continue to register new
developers and partners who want to launch their games on our network.
•Expand Into RMG. In the first half of 2013, we plan to expand into RMG in the United Kingdom
through a partnership with bwin.party, a leading international RMG operator. We believe this is a great
opportunity to enter the real money gaming market. We will continue to look for opportunities to create
high quality gaming experiences for our players in this market. In December of 2012 we filed an
Application for a Preliminary Finding of Suitability from the Nevada Gaming Control Board.
•Extend our Technology Leadership Position. Our proprietary technology stack and data analytics are
competitive advantages that enhance our ability to create the world’s best social games. We will
continue to innovate and optimize our network infrastructure to cost-effectively ensure high
performance and high availability for our social games.
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