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Zynga Inc.
Form 10-K
For the Fiscal Year Ended December 31, 2012
Page
PART I
Item 1. Business ............................................................... 3
Item 1A. Risk Factors ............................................................ 11
Item 1B. Unresolved Staff Comments ................................................ 32
Item 2. Properties .............................................................. 32
Item 3. Legal Proceedings ........................................................ 33
Item 4. Mine Safety Disclosures ................................................... 33
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities ............................................ 34
Item 6. Selected Consolidated Financial Data ........................................ 36
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations ............................................................ 40
Item 7A. Quantitative and Qualitative Disclosures about Market Risk ...................... 63
Item 8. Financial Statements and Supplementary Data ................................. 65
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure ............................................................ 101
Item 9A. Controls and Procedures ................................................... 101
Item 9B. Other Information ........................................................ 101
PART III
Item 10. Directors, Executive Officers and Corporate Governance ......................... 102
Item 11. Executive Compensation .................................................. 102
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters .................................................... 102
Item 13. Certain Relationships and Related Transactions, and Director Independence .......... 102
Item 14. Principal Accounting Fees and Services ...................................... 102
PART IV
Item 15. Exhibits and Financial Statement Schedules ................................... 103
Signatures .............................................................. 109
Zynga, the Zynga logo and other trademarks or service marks of Zynga appearing in this report are the
property of Zynga. Trade names, trademarks and service marks of other companies appearing in this report are
the property of their respective holders.
References in this report to “DAUs” mean daily active users of our games, “MAUs” mean monthly active
users of our games, “MUUs” mean monthly unique users of our games, “ABPU” means average daily bookings
per average DAU and “MUPs” mean monthly unique payers of our games. Unless otherwise indicated, these
metrics are based on internally-derived measurements across all platforms on which our games are played. For
further information about ABPU, DAUs, MAUs, MUPs, and MUUs as measured by us, see the section titled
“Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Metrics.”
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