Western Union 2014 Annual Report Download - page 196
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2014 FORM 10-K
58
Our key strategic priorities are focused on:
• Strengthening consumer money transfer - We continue to implement key actions in our consumer money transfer business,
including: expanding online money transfers, including through mobile devices; optimizing the performance and expansion
of our distribution network; strengthening our customer relationships; improving our information technology systems; and
enhancing our compliance capabilities. We also plan to continue connecting the cash and digital worlds for our consumers.
Electronic channels delivered strong growth in 2014 and generated new customer acquisitions. We plan to accelerate usage
in 2015 through added capabilities, enhanced value propositions and expanded reach. Money transfer services through
electronic channels, which include online, account based, and mobile money transfer, combined were approximately 6%
of consolidated revenue for the year ended December 31, 2014.
• Expanding the reach and penetration of Western Union Business Solutions - In Western Union Business Solutions, we are
working to drive new customer acquisition and growth opportunities with existing customers through increased sales
effectiveness and tailored product solutions for specific market segments. Business Solutions represented 7% of our
consolidated revenue for the year ended December 31, 2014.
• Generating and deploying cash flow for shareholders - We currently expect to generate significant cash flow and anticipate
continuing to return capital to our shareholders in 2015 through both dividends and share repurchases, subject to U.S. cash
availability, targeted investment grade credit ratings, and other factors.